You can do some amazing things with light these days, with the likes of Philips' Hue and GE's Link giving humans the ability to control their lights via apps, create a disco in their living room or respond to other data (like calendars, or through 'if this then that'). And Infiniti Middle East and TBWA/RAAD in Dubai has also done something pretty cool with lights for its Inspired Light project.
Marketing, advertising & media intelligence
Facebook has said it needs to sell 50-100 million Oculus Rift headsets to make it meaningful. But Dos Equis is getting in early and offering fans a dose of virtual reality.
Saatchi & Saatchi in Italy has created a very cool campaign with Formula One driver Jarno Trulli racing around tracks set by winners of a Facebook contest.
Future Tense (part 2): MediaWorks' Mark Weldon on bilateral markets, the unnecessary complexity of ratecards and the importance of 'co-opetition'
Beyond the Page: Woman's Day, Spark PHD and Unilever clean up with paid, owned and earned media strategy
Future Tense: MediaWorks' Mark Weldon on its new 'power news brand', the joy of integration and preparing for the future
Film duo Campbell Hooper and Joel Kefali (aka Special Problems) permiered their short film Echoes at Cannes last month to some of the biggest names in the global film industry.
Who's it for: Lexus by Saatchi & Saatchi Why we like it: While Toyota's marketing is all about New Zealandness, this moody new campaign for its luxury subsidiary Lexus aims to drum home the brand's proud Japanese heritage—and, more specifically, its focus on craftsmanship. And ...
Toyota's luxury brand Lexus has a tough battle on its hands in the prestige class, facing as it does the European goliaths of Audi, BMW and Mercedes. But it's aiming to reinvigorate the Japanese brand's challenger spirit with the launch of a classy new campaign out of Saatchi & Saatchi called 'Kokoro Wo Komete' or 'Soul Meets Machine.'
This week on Ads@6, a cool car ad from Lexus; another mascot family hits the screens, this time for The Warehouse; Rhys Darby dangles worms for the 2degrees Xmas push; BP is back (with a robo-dog); Jetstar greys up; and who can resist the Magic of Mantovani?