This week Haier, Les Mills and Mercury show us how it's done.
Marketing, advertising & media intelligence
Les Mills and Motion Sickness are challenging gyms and their members to change their game in a new B2B-turned-B2C campaign that brings to life the music, movement and people behind Les Mills Grit.
iProspect New Zealand has just added to its client list, following the win of the Les Mills International global performance digital account.
The Best Design Awards' Best Effects category showcases design that goes above and beyond, bringing a profitable outcome for the clients involved. Here's a breakdown of this year's finalists.
Dr Jane Cherrington, ex-head of the Mental Health Foundation, founding partner at now 16-strong agency String Theory, research director at The Briefing and self-confirmed ‘catalyst’, wants Kiwi businesses and marketing departments to thrive, adapt and do good. Here’s how.
StopPress salutes the Health Promotion Agency, Sky TV and Les Mills.
Rather than sweating it out with barbells, grunting gym buddies, or shouty instructors, what if gyms let you escape? That is, let you go to that place in your head that ‘happens’ when you’re rocking out in a dance tent or speeding up a glacier on a bike. It’s called the zone, and it’s where Les Mills wants to take customers, with its new virtual-reality based venture called The Project: Immersive Fitness.
Les Mills is one of the country’s most successful weightless exporters. Now it’s also a successful weight exporter, thanks to the Smartbar.
It's 2009 and we're in the depths of recession. Damn those bankers! But one company is booming. Les Mills International is quietly taking over the fitness world with its new suite of products under the Bodyvive brand. The new, baby-boomer fitness regime is sold to gyms around the world and includes music, routines, training, equipment and a marketing pack and hits $1.2 million in sales in just one year. But wait, is this a marketing story? Where are the ads?
...as Les Mills International announces two key staff changes, Ogilvy signs up Ellison, the NBR announces a new admedia reporter, two new in the nzherald.co.nz crew and D&AD chooses its chiefs.
It's been a difficult few months for Colenso, with Vodafone pulling the pin and moving up the road to .99 before a full pitch kicks off. But the good news is starting to filter back in: executive creative director Nick Worthington has just returned from Spikes Asia with an impressive haul of medals and it has also won the Les Mills International account.
Direct and digital specialist Affinity ID has a proud history of boxing above its weight—both in its home market and internationally. And it's now helping a trio of new internationally focused clients—Les Mills International, publisher PQ Blackwell and magazine stable Trends—do the same by taking their ideas into the global marketplace.
...as Les Mills welcomes a charitable soul to the fold, Kraft says goodbye to a couple of its senior marketers, the Marketing Association announces a few newbies, Crossmark gets a new managing director and office in New Zealand, CGI gurus Lightfarm Studios and animation house Cirkus both snap up a double, and OMANZ temporarily loses a stalwart.
The marketing campaign for the Art of the Envelope awards was pretty sexy. And so are the first three monthly finalists, with Dave Rogers from Geon Group, Guy Needham from Les Mills and Antony Wilson, Iain MacMillan and Kate Murchison from DraftFCB all making the cut.
Having only just recovered from Bieber Fever, New Zealand is now firmly in the grip of Football Fever. And Les Mills Auckland has embraced the 'new national colour' ahead of the football fest against Paraguay, with chief executive Reece Zondag and gym service director Norm Phillips donning some excellent upper-lip disguises and, in the dead of night, transforming its prominent CBD billboard into a super-sized supporters message for the All Whites with the help of a few cans of paint, some spraycans and a cherry picker.