Len Potts, the creative mind behind some of New Zealand’s most memorable ad campaigns, died peacefully at home on 5 October after a short illness, only a few days short of his 75th birthday. We remember the legend.
Marketers have more access to information and research about their customers than ever before. And more than ever they’re relying on it (and only it) to make decisions. But that’s risky, says Todd McLeay.
These days the idea of New Zealandness is a dime a dozen in advertising. But it certainly wasn’t always that way, with British accents and values typically being favoured in the nation’s early television advertising. Colenso’s ‘Who are we’ campaign for BNZ in 1990 is widely regarded as one of the first to “consciously reflect a distinctive New Zealand identity”. And for the first time that full series is available to view online.