articles tagged 'Len Potts'

Ad legend Len Potts closes his notebook

  • Obituary
  • October 7, 2016
  • Damien Venuto
Ad legend Len Potts closes his notebook

Len Potts, the creative mind between some of New Zealand’s most memorable ad campaigns, died peacefully at home on 5 October after a short illness, only a few days short of his 75th birthday. We remember the legend.

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Finding our voice: the rediscovery of BNZ's 'Who Are We' campaign

  • Advertising
  • August 15, 2013
  • Ben Fahy
Finding our voice: the rediscovery of BNZ's 'Who Are We' campaign

These days the idea of New Zealandness is a dime a dozen in advertising. But it certainly wasn't always that way, with British accents and values typically being favoured in the nation's early television advertising. ​Colenso's 'Who are we' campaign for BNZ in 1990 is widely regarded as one of the first to "consciously reflect a distinctive New Zealand identity". And for the first time that full series is available to view online.

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