Good news for creatives on The Pond’s books – the company is growing bigger due to demand from agency and corporate clients.
Marketing, advertising & media intelligence
A turbulent 10 years: Leighton Howl on the flooded talent market, the decline in salaries and the explosion of new roles
‘Change’ and ‘fragmentation’ are difficult words to avoid when discussing the past 10 years in adland and it’s not a challenge exclusive to the advertising itself. With creative and digital talent agency The Pond celebrating 10 years in business, we sat down with founder and talent director Leighton Howl to hear about how the recruitment business has fared since it first opened its doors and how its number of represented talent has grown from six to over 400 professionals.
ZO completes its management team, Clems chief financial officer heads for the rum, Y&R adds to its digital chops, Air New Zealand puts even more emphasis on the customer experience, Dita De Boni heads to PR, The Pond adds a digital heavyweight, Commando gets one back, Southern PR bolsters the line-up, On the Grill takes biscuit and Linda Clark returns to TV.
Rod Vaughan joins the NBR, TVNZ announces Guyon Espiner's replacement for Q+A, fast Foxtrot means changes at Tango, Rochelle Weaver swaps bus shelters for banks, Martin Shanahan puts some new boots on at Tangible Media, The Pond continues to burst its banks, TradeMe trades up, mobile advertising network InMobi launches in New Zealand, the PR Shop adds to its Aussie arsenal, Tina McIntosh embraces the child within and Ben English takes over at Adobe.
Five years after co-founding creative talent representation business The Pond, Sue Worthington has sold her shareholding and set up another small specialist creative agency, Indiego. And The Pondʼs other co-founder, Leighton Howl, has bought Worthington's half of the business (with a second silent investor) and is looking for further investment to fuel expansion of the Pond model into Australian and Asian markets.