Taupo has a new one-stop shop in town following a merger between The Business Studio, Good Graphic Design, Resonate Marketing and MediaSolve. We chat to the agency’s co-director Sarah Matheson about the transition to Legend, what it offers clients and what the new agency means for Taupo.
2011 was another good year for the indies, which are often playing in the same sandpit as the big boys and occasionally stealing their spades and buckets. And, with a range of experienced big agency campaigners now plying their trade outside the walls of the multinationals, this trend looks set to continue. Running With Scissors’ two main brains Friday O’Flaherty and Andy Mitchell get their freak on.
Despite a concerted effort from the powers that be to change people’s drink-driving behaviour, New Zealand’s stats are still pretty bad—and particularly so for young and Maori drivers. In the past, the favoured option seems to have been shock, awe and guilt. But the NZTA, Clemenger BBDO and The Sweet Shop have gone down a slightly more positive, colloquial and very humorous road with the ‘Legend’ campaign.