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Made Media joins the programmatic fray, trumpets local focus as a point of difference
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The programmatic bus rolls on, with Magna Global predicting a 31 percent annualised growth rate through to 2017. And with Google’s latest consumer barometer showing Kiwis use an average of 2.7 devices each, a new Kiwi agency called Made Media—a collaboration between sales manager and partner Michael Buhagiar and Latch Digital—believes it’s found a gap in the market for a locally owned and operated demand side platform that brings those two elements together.