Browsing: Lance Walker

Opinion
Lance Walker on the weight of measurement, the importance of exploration and why marketers need to assert their place at the executive table
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Newly appointed chair of the Marketing Association Lance Walker recently spoke at the Marketing Association Network of Executive Marketers events in both Auckland and Wellington, and shared his views on the evolving role of marketers in the modern industry. In a thought piece shared with StopPress he talks about why the current trend of marketers placing emphasis on numbers isn’t necessarily conducive to creative and effective marketing.

News
Horse’s Mouth: Lance Walker
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After five years at Loyalty New Zealand, and three in the role of chief executive, Lance Walker is off for a six-month sabbatical in France with his family. So does he call us loyal?

News
2degrees sees the rewards as it partners up with Fly Buys
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Loyalty NZ’s Fly Buys programme has captured the attention of another telco after Telecom pulled out of its partnership with the rewards programme close to three years ago. 2degrees has announced it has joined up with Fly Buys to rake in some loyalty points with its ever rising number of customers.

News
Step away from the toaster, donate Fly Buys points to Chch instead
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There’s already been a steady stream of cash donations to the various Christchurch Quake appeals and plenty of initiatives from the business community to raise funds. Now Loyalty New Zealand, the company behind Fly Buys, has come up with another way to help those affected by the disaster by allowing its 2.5 million card holders to donate their points in one hundred point lots to the Red Cross or the SPCA Canterbury. So get in there and donate your points here.

News
Survey shows it’s the money, not the thought, that counts
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As we all know, it’s the thought that counts. But that really doesn’t matter at all if it’s a crap thought. As such, the amount of cash you splash is what counts in these consumerist days. And Kiwis’ Christmas shopping habits have been unwrapped (geddit?) in a new survey that has discovered stuff you probably already knew.