News
How to Dad takes a look at Kiwi favourites for McDonald’s Kiwiburger
McDonald’s has welcomed in the new year by bringing back its Kiwiburger with the help of How To Dad’s Jordan Watson.
McDonald’s has welcomed in the new year by bringing back its Kiwiburger with the help of How To Dad’s Jordan Watson.
Whether it’s banks, bacon, lamb, insurance or telcos, there’s no shortage of brands trying to tap into the idea of New Zealandness. And McDonald’s and DDB have just launched a campaign for two particularly Kiwi products that fits snugly into this jingoistic genre by focusing on idiosyncratic domestic habits.