articles tagged 'Kiwibank'

Year in Review: Regan Savage, Kiwibank

  • Year in Review
  • December 21, 2017
  • Regan Savage
Year in Review: Regan Savage, Kiwibank

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Regan Savage, general manager of marketing communications at Kiwibank, has to say.

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Movings/Shakings: 20 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 20, 2017
  • StopPress Team
Movings/Shakings: 20 July

Industry happenings at Alloy, Republik, Newsroom, Bauer, Chemistry and Hoyts.

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Paying off: Kiwibank reflects on the success of Mind Over Money

  • Media
  • March 28, 2017
  • Erin McKenzie
Paying off: Kiwibank reflects on the success of Mind Over Money

Earlier this year, Kiwibank entered new territory as it branched out of a traditional campaign to fund its own TV series, Mind Over Money with Nigel Latta. Following the series’ conclusion on air, we chat to general manager of marketing communications Regan Savage about its performance, separating itself from branded content and where to next for the series.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

From TVC to TV series: Kiwibank, TVNZ and Nigel Latta join forces to bring financial advice to primetime

  • Advertising
  • January 24, 2017
  • Erin McKenzie
From TVC to TV series: Kiwibank, TVNZ and Nigel Latta join forces to bring financial advice to primetime

Our relationship with money is typically something of an afterthought, generally restricted to advice columns and finance pages. However, Kiwibank is taking it mainstream in a new series called Mind Over Money with Nigel Latta, a fully funded series centred on the psychology of money. We talk to general manager of marketing Regan Savage and TVNZ general manager of content solutions Lyndsey Francis about the series and Kiwibank’s decision to take a leap.

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voices

Cuteness takes out June Ad Impact Award

  • Advertising
  • July 25, 2016
  • StopPress Team
Cuteness takes out June Ad Impact Award

Another month, another round of ads competing for the audience's attention. While Colmar Brunton said June provided a great variety, it was Kiwibank that took out top spot for its 'First Savers' TVC, which was created by Assignment Group.

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You've been socially served

  • Opinion
  • June 29, 2016
  • Katie Byrne
You've been socially served

Kiwibank's Katie Byrne reckons there’s more utility to social media than serving as a delivery channel for GIFs and emojis (although both of these activities do play a part).

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TVCs of the Week: 15 September

  • TVC of the week
  • September 15, 2015
  • StopPress Team
TVCs of the Week: 15 September

Funky dancers, inflatable orcas, Viking lightning swords and lucky jerseys are thrown into the mix as Kiwibank, Genesis Energy, Cure Kids and ASB get creative this week.

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Kiwibank assembles its craziest staff dancers for next phase of 'Indepen-dance' campaign

  • Advertising
  • September 14, 2015
  • Damien Venuto
Kiwibank assembles its craziest staff dancers for next phase of 'Indepen-dance' campaign

Most people have that private dance that they turn on when no one is looking. It's generally typified by an awkward shuffle that stutters its way across the floor to the beat of whatever sound might be playing in the background. Music is optional, and in most cases the elaborate dance moves are brought to a neck-breaking halt if any spectators—beyond the most trusted—suddenly appear on the scene. However, over the last year, Kiwibank has through its 'Indepen-dance' campaign given these private dance moves the exposure they deserve. And for the latest iteration of the campaign, the bank has turned to its employees for content.

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