Kiwibank, Nigel Latta and TVNZ are back for a second season of Mind Over Money - this time revealing people’s money personalities and how this impacts on relationships.
Marketing, advertising & media intelligence
Kiwibank and Banqer are on a quest to help Kiwi kids learn about the intricacies of financial literacy. The new online spot shows kids disclosing their finances - talking mortgages, insurance and loans.
Kiwibank general manager of marketing communications Regan Savage is set to depart the bank for Trade Me, where he will be taking up the position of marketing director.
Take a bow Super Rugby, the New Zealand Olympic Committee and Kiwibank.
Kiwibank has teamed up with Shortland Street’s Jayden Daniels to release a new campaign, by agency Hello, targeting uni students who are keen to have their money reinvested into New Zealand.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Regan Savage, general manager of marketing communications at Kiwibank, has to say.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Industry happenings at Alloy, Republik, Newsroom, Bauer, Chemistry and Hoyts.
Earlier this year, Kiwibank entered new territory as it branched out of a traditional campaign to fund its own TV series, Mind Over Money with Nigel Latta. Following the series’ conclusion on air, we chat to general manager of marketing communications Regan Savage about its performance, separating itself from branded content and where to next for the series.
From TVC to TV series: Kiwibank, TVNZ and Nigel Latta join forces to bring financial advice to primetime
Our relationship with money is typically something of an afterthought, generally restricted to advice columns and finance pages. However, Kiwibank is taking it mainstream in a new series called Mind Over Money with Nigel Latta, a fully funded series centred on the psychology of money. We talk to general manager of marketing Regan Savage and TVNZ general manager of content solutions Lyndsey Francis about the series and Kiwibank’s decision to take a leap.
Kiwibank is continuing to shed light on the importance of choosing a local bank, with the roll-out of a new 'It's ours, is it yours?' TVC, via Assignment Group, as well as a content marketing pop-up on The Spinoff.
'That's the stupidest thing I've ever heard': Kiwibank hypothesises what would happen if an Aussie bank sent all its profits to New Zealand
Kiwibank has released a cheeky clip, showing the response of Australians to news that a new faux bank, dubbed Oz Bank, would operate throughout Australia but then send all its profits to New Zealand.
Another month, another round of ads competing for the audience's attention. While Colmar Brunton said June provided a great variety, it was Kiwibank that took out top spot for its 'First Savers' TVC, which was created by Assignment Group.
Kiwibank's Katie Byrne reckons there’s more utility to social media than serving as a delivery channel for GIFs and emojis (although both of these activities do play a part).
Kiwibank has turned up the cute in its latest campaign, by Assignment Group, featuring young ones sharing their thoughts on money.