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King St adds Beaurepaires’ media account to the ledger
Following on from its recent win of Manukau Institute of Technology, Hamilton-based agency King St has now also picked up the media account for Beaurepaires.
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News
Lion raises a toast to its new digital agency, Young & Shand
After a competitive pitch, Lion has decided to shift its digital business away from its agency of over seven years, Digital Arts Network, and hand it to Young & Shand, with its pitch partner Tailor taking care of .net web development.
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King St plays tertiary swapsies with Waikato Uni win, snakes and ladders for Republik
Hamiton-based King St has won the University of Waikato account off the incumbent Republik, bringing its long relationship with the University of Auckland to an end. But Republik has balanced the ledger with the addition of Sierra Coffee to its roster. Plus: some new work from Massey, Canterbury and Otago.
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King St loses Wendy’s account, Auckland Uni pitch looms
Hamilton-based King St’s chief executive Chris Williams has confirmed that the agency has struck the Wendy’s New Zealand account from its ledger. This news comes at time when Auckland Uni, another of the agency’s big accounts, is accepting pitches from competing agencies.
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Waikato Draught gets some love, gives some back to its home territory
It’s certainly not the best of times for mainstream beer, with volumes generally decreasing due to changing tastes and the proliferation of other booze options. But there are still strong loyalties to certain drops. And Lion’s Waikato Draught and Hamilton agency King St have devised a regional outdoor and radio campaign to tap into that.
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Piece of turf interrogated as part of Altum rebrand
Everyone loves a good a laugh, especially those in the rural sector. At least that’s what the creative buffs behind the new advertising campaign for the launch of Altum (previously known as Summit-Quinphos) are hoping for. As part of the rebranding and repositioning exercise, Hamilton-based agency King St has employed the use of a humorous, tongue-in-cheek campaign that likens Altum sales consultants to specialist forensics experts referred to as Farm Scene Investigators (F.S.I). And there’s a bit of swearing thrown in for good measure, even if it is muted out.
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Newbies head to the dairy, Shine sets up a bank account
Relatively new addition to the Kiwi media scene Naked Communications and new indie ad agency Josh&Jamie have won part of the DairyNZ business after joining forces for a competitive pitch. And Shine managed to snatch the RaboPlus account from Ogilvy.