articles tagged 'King St'

King St loses Wendy’s account, Auckland Uni pitch looms

  • Advertising
  • January 29, 2014
  • Damien Venuto
King St loses Wendy’s account, Auckland Uni pitch looms

Hamilton-based King St’s chief executive Chris Williams has confirmed that the agency has struck the Wendy’s New Zealand account from its ledger. This news comes at time when Auckland Uni, another of the agency's big accounts, is accepting pitches from competing agencies.

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Waikato Draught gets some love, gives some back to its home territory

  • Advertising
  • May 23, 2013
  • StopPress Team
Waikato Draught gets some love, gives some back to its home territory

It's certainly not the best of times for mainstream beer, with volumes generally decreasing due to changing tastes and the proliferation of other booze options. But there are still strong loyalties to certain drops. And Lion's Waikato Draught and Hamilton agency King St have devised a regional outdoor and radio campaign to tap into that.

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Piece of turf interrogated as part of Altum rebrand

  • Advertising
  • June 7, 2011
  • StopPress Team
Piece of turf interrogated as part of Altum rebrand

Everyone loves a good a laugh, especially those in the rural sector. At least that’s what the creative buffs behind the new advertising campaign for the launch of Altum (previously known as Summit-Quinphos) are hoping for. As part of the rebranding and repositioning exercise, Hamilton-based agency King St has employed the use of a humorous, tongue-in-cheek campaign that likens Altum sales consultants to specialist forensics experts referred to as Farm Scene Investigators (F.S.I). And there’s a bit of swearing thrown in for good measure, even if it is muted out.

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Newbies head to the dairy, Shine sets up a bank account

  • Advertising
  • May 13, 2010
  • Ben Fahy
Newbies head to the dairy, Shine sets up a bank account

Relatively new addition to the Kiwi media scene Naked Communications and new indie ad agency Josh&Jamie have won part of the DairyNZ business after joining forces for a competitive pitch. And Shine managed to snatch the RaboPlus account from Ogilvy.

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