Raise a glass for KFC, Spark and Pedigree.
Marketing, advertising & media intelligence
KFC and Ogilvy & Mather have taken a late night joyride with a group of young at heart octogenarians to build on the 'Finger Lickin’ Good' platform.
With a little help from the trustworthy faces of Pete and Andy Walker, KFC is taking a stand against rumours, such as the fact that its chickens are bred at "Illuminati mutant farms".
Perhaps best known for playing Kate Winslet's smouldering and snobbish fiance in James Cameron's Titantic, Billy Zane takes on a whole new role in this latest spot for KFC.
KFC took a break from promoting its buckets of chicken recently, instead encouraging Kiwis have a boogie in a 'Hungry Moves' competition inspired by a smooth-moved cleaner.
The fast-food chain appears to be stepping beyond the its greased-up chicken menu and into beauty products with KFC Hong Kong creating edible nail polish in two flavours: Original and Hot & Spicy.
Super Rugby sponsor KFC has launched a new campaign via Ogilvy & Mather called ‘For the fans’, which celebrates that sense of camaraderie fans experience when heading to a game. It’s also released a spot for its picnic hampers, which is a bit of a departure from its usual ads, swapping light-hearted humour for the heart-warming family time card.
Worried about putting your greasy mitts all over your phone to take a photo while you're munching on some dirty bird? Then this invention is not for you.
Cricket mania, or, at least, slightly increased cricket enthusiasm, has hit New Zealand once again in the form of the 2015 ICC Cricket World Cup, which kicks off tomorrow when the Blackcaps play Sri Lanka. And, like many large sporting events, plenty of big big brands are hoping to profit from all the attention. Here's what KFC, Matua, Hyundai, the MPI and others are up to.
For those of you that thought social media was just for sharing selfies and pretending your life's way better than it actually is, think again. New Zealand brands and their fans are using the medium for a lot more than that. They are using it together to make things happen. PLUS: we look at examples of crowd-sourcing gone wrong.
Switching power companies is easy. Dealing with wild beasts, not so much.
There were 1200 entries from 46 countries for this year's Pentawards, which celebrate outstanding packaging design, and three projects by specialist consumer branding and packaging agency Redcactus made the final cut and were announced as winners.
Two winning campaigns from the same agency fold this month, with Ogilvy Wellington’s Nigel Richardson & Steve Cooper scaring the bejesus out of the judges—James Mok and Regan Grafton from DraftFCB, Phil Yule from Voicebox and Kate Humphries from Media Design School—with their Consumer NZ campaign ‘Appliance Nightmares’ and Adam Barnes & James O’Sullivan taking the merit for their KFC ‘Facebook/Double Down’ campaign, which was written at Ogilvy just before they popped over to join DDB.