As the Super Rugby season returns, so have KFC's rugby-themed campaigns to celebrate the love of the game by rewarding fans for their support - this time by letting them spend time with the players.
Marketing, advertising & media intelligence
In a first for KFC's brand communication in France, Colonel Sanders' trademark face is fronting the latest marketing campaign.
Who are New Zealand's biggest spending brands? Nielsen has shared the top 30 spenders on advertising for the last three years and each list appears to be a shuffled version of the one that came before.
KFC has continued to roll out retail goods in time, and specifically for, Christmas. The company’s newest campaign features a bath bomb, a candle and a selection of Christmas ornaments for purchase.
KFC and Ogilvy & Mather have taken a late night joyride with a group of young at heart octogenarians to build on the 'Finger Lickin’ Good' platform.
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With a little help from the trustworthy faces of Pete and Andy Walker, KFC is taking a stand against rumours, such as the fact that its chickens are bred at "Illuminati mutant farms".
Perhaps best known for playing Kate Winslet's smouldering and snobbish fiance in James Cameron's Titantic, Billy Zane takes on a whole new role in this latest spot for KFC.
KFC took a break from promoting its buckets of chicken recently, instead encouraging Kiwis have a boogie in a 'Hungry Moves' competition inspired by a smooth-moved cleaner.
The fast-food chain appears to be stepping beyond the its greased-up chicken menu and into beauty products with KFC Hong Kong creating edible nail polish in two flavours: Original and Hot & Spicy.
Super Rugby sponsor KFC has launched a new campaign via Ogilvy & Mather called ‘For the fans’, which celebrates that sense of camaraderie fans experience when heading to a game. It’s also released a spot for its picnic hampers, which is a bit of a departure from its usual ads, swapping light-hearted humour for the heart-warming family time card.
Worried about putting your greasy mitts all over your phone to take a photo while you're munching on some dirty bird? Then this invention is not for you.
Cricket mania, or, at least, slightly increased cricket enthusiasm, has hit New Zealand once again in the form of the 2015 ICC Cricket World Cup, which kicks off tomorrow when the Blackcaps play Sri Lanka. And, like many large sporting events, plenty of big big brands are hoping to profit from all the attention. Here's what KFC, Matua, Hyundai, the MPI and others are up to.