Recently many people have been whingeing that Facebook has changed its algorithms, forcing brands to pay more for the same reach they were getting previously. But, as Justin Flitter writes, perhaps Facebook’s changes simply highlight a weak Facebook strategy built on buying likes with big competitions instead of actual engagement and relationship building.
Last week, the Twitterverse was abuzz after questions were raised about the legitimacy of follower numbers and whether the system was being gamed by some to increase the perception of influence. And we’ve heard from a couple of people since who want to alert brands to what they believe is a social media scam—and a completely over-hyped metric.
Auckland’s Social Media Club, which had its first event last month featuring Jayson Bryant of Wine Vault TV, is set to welcome gelato and sorbet store Giapo, on March 9.