Brands are increasingly looking to put their messages inside the content, rather than inbetween it. Formats like The Block NZ and Masterchef allow for what the broadcasters like to call ‘seamless integration’, even though it can sometimes be slightly gratuitous. And a rare few other shows, chief among them Jono and Ben at 10, are using their skills to weave brands into the content without annoying the audience or even creating content outside of the show. Chris Lloyd, sales manager at MediaWorks’ integration team, discusses its process.
Browsing: Jono and Ben at 10
News
An exercise in trust: how Jono and Ben are cracking the branded content conundrum
News
First but false: the new media trade off
In an effort to be the first to jump on a hot new story, more and more media outlets are failing to do one of the most necessary tasks: fact checking.
Opinion
Guy Williams on offensive Tweets, being a craplebrity and Kobe jumping over an Aston Martin
Although Guy Williams isn’t actively involved in the advertising industry beyond appearing in the odd promo for one of his shows, his ability to consistently deliver a humorous message no matter which medium he is working in is something that many marketers and brands strive to do with their campaigns. So, in order to learn his secrets, we sent the lanky comedian a few questions.