articles tagged 'John Key'

National embraces a more positive sporting analogy for first campaign TVC

  • Advertising
  • August 20, 2014
  • Ben Fahy
National embraces a more positive sporting analogy for first campaign TVC

The National Party has been forced to make a few rugby analogies in recent days as it deals with the fallout from Nicky Hager's Dirty Politics. But it's used a rowing analogy in its new TVC to try and show Kiwis it's a smooth, well-oiled, economic machine that's taking the country in the right direction and that its opponents are bumbling idiots.

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What Labour is doing to reach the masses

  • Politics
  • July 18, 2014
  • StopPress Team
What Labour is doing to reach the masses

As in 2011, government once again handed out $3.28 million dollars to the various political parties. But while the spoils remained same, the number of recipients increased from 11 to 17 political parties for this year's allocation. The question now, however, is what the parties plan to spend the money on, and what they hope to acheive through their pre-election campaigns. So, in an effort to find out a little bit more about Labour's promotional moves, we sent a few questions to the party's campaign manager David Talbot. Here's what he had to say.

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Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

How Kiwi political parties measure up on Facebook

  • Social media
  • July 15, 2014
  • Damien Venuto
How Kiwi political parties measure up on Facebook

Facebook has revealed a series of insights on how the Kiwi political parties are doing in the lead up to the 2014 general election. And given that 1.8 million Kiwis log in to Facebook on a daily basis and that 'election' was the second-most commonly used phrase on the site in 2013 (only bettered by Pope Francis), the social media channel is becoming an increasingly important space for politicians to share their policies—or general vitriol—with potential voters.

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When politicians, brands and businesses all admit to being a little green

  • Events
  • March 17, 2014
  • StopPress Team
When politicians, brands and businesses all admit to being a little green

While conspiracy theorists might infer that St Patrick's Day has some deeper meaning or historically significant origins, we all know that the day is actually just a great excuse to wear green hat, sip on a dark brew and hop around like a leprechaun for a whole day. And given that it has become such a jubilant day of unrestrained revelry, businesses, brands and politicians all take it as an opportunity to get some additional exposure. Here's a breakdown of some of the interesting St Patrick's Day-themed efforts that emerged this year.

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The Key to Wall Street

  • PopPress
  • December 18, 2013
  • StopPress Team
The Key to Wall Street

Kiwi film-maker Jonathan King has transformed The Wolf of Wall Street's trailer, imagining John Key in the dizzying world of money making and dwarf throwing. It's a "brand new New Zealand biopic success story of ambition, fortune and being pretty relaxed about things".

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Slap Key with a wet fish

  • Politics
  • September 6, 2013
  • StopPress Team
Slap Key with a wet fish

Every now and then a gem of an email comes to us - this time it's from a "a digital agency that cares about New Zealand and Kiwis" that's giving ordinary Joe Public the chance to slap John Key with a fish. It's all about the GCSB, bro!

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Dear Leader turns DJ

  • Media
  • September 29, 2011
  • StopPress Team
Dear Leader turns DJ

In an apparent first for New Zealand, Prime Minister John Key will be hosting a one-hour radio show this Friday, 30th September from 2pm on RadioLIVE, and he'll be chatting with a few special guests, including Sir Richard Branson and our other Dear Leader Richie McCaw.

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New Zealand’s 100% Pure brand gets flamed by BBC

  • Brand
  • May 11, 2011
  • Deirdre Robert
New Zealand’s 100% Pure brand gets flamed by BBC

For over ten years now, Tourism New Zealand’s 100% Pure New Zealand campaign has been a staple brand for marketing New Zealand to the world. But whether we ought to be laying such a pure claim at all has come under fire on many occasions, most recently on BBC programme Hardtalk where John Key was left sweating after host Stephen Sackur put some tough questions to the Prime Minister about the clean and green image on which New Zealand prides itself.

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Tourism gets injection (of marketing cash)

  • Marketing
  • November 5, 2009
  • Ben Fahy
Tourism gets injection (of marketing cash)

Tourism, like most sectors, has had a tough 2009 (although Kevin Rudd's New Zealand ski season stimulus package certainly seemed to soften the blow). With the world supposedly heading to hell in an economic handcart, it was inevitable that fewer international guests would grace our distant foreign shores. But ...

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