Amateurs regularly seem to think they can foot it with the big boys. Usually they can’t, but technology is helping even things up a bit and Panasonic and Auckland digital shop Tango have launched a cool interactive campaign/social experiment to see if the new Lumix cameras do as they claim and allow anyone to shoot like a pro.
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Who’s the fairest of them all? Panasonic’s comparative campaign puts pressure on the professionals
Movings & Shakings
Movings/Shakings: February 23
Rod Vaughan joins the NBR, TVNZ announces Guyon Espiner’s replacement for Q+A, fast Foxtrot means changes at Tango, Rochelle Weaver swaps bus shelters for banks, Martin Shanahan puts some new boots on at Tangible Media, The Pond continues to burst its banks, TradeMe trades up, mobile advertising network InMobi launches in New Zealand, the PR Shop adds to its Aussie arsenal, Tina McIntosh embraces the child within and Ben English takes over at Adobe.