articles tagged 'Jockey'
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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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StopPress Podcasts
StopPress Podcasts
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The luck of the drawers: the ACC hunts for its latest member with the help of Jockey

  • Marketing
  • September 15, 2015
  • StopPress Team
The luck of the drawers: the ACC hunts for its latest member with the help of Jockey

The Alternative Commentary Collective aka the ACC who made a name for themselves after commentating on the ICC Cricket World Cup earlier this year have struck back, this time to report on the Rugby World Cup 2015 and have teamed up with Jockey as part of its ‘Lucky Jockeys’ campaign to find an eighth member of the collective to join the current crew in London.

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More brands join the rolling marketing maul as RWC 2015 draws closer

  • Advertising
  • August 18, 2015
  • StopPress Team
More brands join the rolling marketing maul as RWC 2015 draws closer

Often hardcore sports fans act if they are part of the team they are supporting. This definitely seems to be the case of football fans. When discussing how the team performed the word “we” is thrown around a lot. “We really stuck it to them this time”, “We sure came out on top in that last game”, “We caned those guys”. You get the picture. Rexona’s new ad attempts to channel this collective consciousness showing that while game day preparation for an All Black will differ significantly to that of a fan, many of their movements are similar, illustrating how 'we' (fans and players) move together. PLUS following on from our last round up, here’s the 411 on what a few other brands are up to around RWC 2015 including: Airbnb, Jockey, Vogel's, Land Rover and Steinlager.

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voices

A brief history

  • PopPress
  • March 17, 2015
  • StopPress Team
A brief history

Ahhhh, y-fronts. The long-serving, long-suffering undergarment of choice of Homer Simpson, Walter White and probably millions of Kiwi men over the years. And Jockey is celebrating its invention of the famous style 80 years ago by taking us back to 1960.

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A parody of a parody of an ad

  • PopPress
  • March 10, 2015
  • StopPress Team
A parody of a parody of an ad

Yup, you better belieb it, Justin Bieber has now parodied his own “not photoshopped” Calvin Klein ads with Jeff Ross dressed as model Lara Stone. Too soon? Apparently not.

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Let's hear it for the boys: Jockey embraces a sponsorship-based double entendre in latest All Blacks work

  • Advertising
  • August 12, 2014
  • Ben Fahy
Let's hear it for the boys: Jockey embraces a sponsorship-based double entendre in latest All Blacks work

Jockey announced its sponsorship of the All Blacks and All Blacks Sevens teams early this year and gathered together a host of buff professional rugby players to parade about in their gruts for the black and white launch campaign. Now it's added some colour—and given a cheeky nod to its support of the 'boys'—for a campaign leading into the Bledisloe Cup and Rugby Championship.

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Behind the behinds at Jockey's All Blacks shoot

  • Advertising
  • February 4, 2014
  • StopPress Team
Behind the behinds at Jockey's All Blacks shoot

Jockey is the latest company to sign up for a sponsorship deal with the NZRU. And, to celebrate the announcement, Jockey has released a behind-the-scenes clip shot by Augusto of the nine All Blacks stripping off, oiling up, mucking about and sucking in.

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Operation disappear Dan

  • Advertising
  • October 5, 2011
  • StopPress Team
Operation disappear Dan

Due to moderately popular demand, our immature penchant for photoshopping heads onto different bodies and a desire to help New Zealand come to terms with the crushing loss of our broken talisman, we've decided to 'disappear' Dan Carter, just as our quarter final opponent did in the 1970s and 80s. Piri Weepu looked good as a Daikin heatpump. So here's how Colin stacks up as an off-field replacement. 

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A nation mourns...

  • Advertising
  • October 2, 2011
  • StopPress Team
A nation mourns...

Like many New Zealanders gagging for a long-awaited Rugby World Cup victory, the news that Dan Carter was out of the tournament with a groin injury that obviously came about because it was poisoned by the South Africans ripped our knickers and left a gaping void in our now husk-like hearts. As a very valuable marketing property, many of the brands he endorses, such as Jockey (maybe he should've been kicking commando, a la Andre Agassi?), Daikin and Philips, will also be devastated. Before the injury, seeing him on TV or half-nude on a massive billboard was a reminder that our hero was here to vanquish the enemies. Now they only serve to remind us of what we have lost and could forever be linked to pain and suffering. So, for the nation's good, we propose taking the Stalinest approach and changing history by modifying all marketing campaigns featuring our man Dan. To start the ball rolling—and in honour of the tweet that said "serves him right for being a heatpump"—here's what we think his ideal replacement would look like in the role. Interestingly, Piri doesn't look quite as creepy.

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All Blacks press the flesh, Dan's pressed flesh gets brushed

  • Advertising
  • June 18, 2010
  • StopPress Team
All Blacks press the flesh, Dan's pressed flesh gets brushed

Ah New Zealand, what an egalatarian paradise you are, a place where you can shake hands with the Prime Minister without fear of being tackled by secret service agents, where anyone can play golf, squash or tennis without being harrassed by bogans for being an aristocrat and where an All Black can deliver your mail and make you a cup of tea.

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