Browsing: Jo Davenport

News
OMANZ calls for creative cat captions in first instalment of Out There challenge
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Some of the best ads in the world have been simple out-of-home advertising propositions, such as the 1994 ‘Hello Boys’ Wonderbra ad featuring Eva Herzigova, the Economist ‘Light Bulb’ ad which illuminated as pedestrians walked past, or perhaps even Tui’s long-serving ‘yeah right’ campaign, which has recently enlisted the services of a mobile billboard that will travel to renowned Ridge habitats in Auckland. So, in an effort to promote more of this outdoor magic and give both marketers and agency folk the opportunity to have some fun with the medium, The Outdoor Media Association of NZ is launching the Out There Challenge.

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OMANZ ups the visual cues as it launches second phase of outdoor campaign
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In April this year the outdoor sector industry body OMANZ launched its Step Outside campaign using its own medium to reel in advertiser and media agency interest. And with phase one of the campaign safely tucked away in the past, phase two has kicked into gear, this time adding visual cues in an attempt to drive home the message of how powerful out-of-home advertising can be.

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OMANZ blows its outdoor trumpet with new ad campaign
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The outdoor sector had a pretty good 2011, not just in terms of the sizeable revenue increase of $13 million over 2010 to reach its highest total yet of $83 million, but also because the industry body OMANZ was given a bit more love. The brand was overhauled, the website was redone, it is hoping to resurrect the Outdoor Awards, and this month it has taken to the streets to spread the outdoor gospel with an out-of-home advertising campaign. 

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Outside on the up: impressive 2011 revenue figures put smiles on outdoor dials
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The RWC certainly got the outdoor sector’s tills ringing loudly, with a 36 percent increase clocked in Q3 when compared to the same time in 2010. And while the full year totals aren’t quite that massive, the Outdoor Media Association of New Zealand (OMANZ) announced a strong finish to 2011, with gross media revenue increasing by 16 percent over 2010 to $72.4 million, the equivalent of a $10.1 million boost. 

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Guns for hire…
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…as Les Mills welcomes a charitable soul to the fold, Kraft says goodbye to a couple of its senior marketers, the Marketing Association announces a few newbies, Crossmark gets a new managing director and office in New Zealand, CGI gurus Lightfarm Studios and animation house Cirkus both snap up a double, and OMANZ temporarily loses a stalwart. 

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Outdoor on the up—and well before the Cup
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The Outdoor Media Association of New Zealand has released its Q1 revenue results, and the OOH sector has got out of the 2011 blocks pretty well, with gross media revenue for the industry increasing 7.1 percent ($970,000) on the same quarter last year for a total of $14.6 million.  

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Better out than in: OMANZ launches new brand, website
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The Outdoor Media Association of New Zealand (OMANZ) has been on a mission to raise its profile and kick back into gear after a period of inactivity, some might even say irrelevancy. A big part of that process was establishing industry cohesion, rebranding (with the help of DraftFCB) and creating a new educational website (with the help of ICE Interactive). And the “one stop shop to advertisers and agencies for all things out-of-home industry related” has just gone live. 

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The hills are alive with the sound of increasing outdoor revenue
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Much like Julie Andrews, the Outdoor Media Association of New Zealand has been seen bursting into song to express its emotions recently after the revenue numbers for 2010 were announced. And fair enough too, because with a year-end total of $62.1 million, gross media revenue for the year was up 7.3 percent over 2009, with the second half of the year delivering a 12.2 percent increase on the same period of 2009.

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Out-of-home piggybank puts on some weight
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Cast your minds back to 2009. Now back at me. Now back to 2009. Now back to 2010. As everyone knows, it was a pretty lean year for all concerned, but the releases trumpeting various revenue increases seem to be flowing reasonably freely of late, with the latest coming from the Outdoor Media Association of New Zealand (OMANZ), which announced that gross media revenue for Q2 has increased by six percent from the same time last year, up from $14.3 million to $15.2 million in 2010. 

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Outdoor shrinkage continues, but not as cold as last year
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The Outdoor Media Association of New Zealand (OMANZ) has released its first quarter gross media revenue results. And, while it has shrunk 1.7 percent on the same period last year, with $13.618m spent outside, OMANZ says it is a significant improvement on the 8.1 percent shrinkage the out-of-home sector experienced in 2009.