Browsing: Jim Kayes

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The ego has landed: MediaWorks gets set to launch Paul Henry’s media mongrel, new ad shows off its stars
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As Colin Peacock noted in MediaWatch this week, as two X Factor judges were sent packing for bullying and lambasted for having an over-inflated opinion of themselves, a man who has “built his reputation on his ego and on picking on people poorly equipped to defend themselves on air” is getting set to kick off his experimental, multi-media breakfast news show on April 7. And MediaWorks has launched the last phase of its marketing push to get New Zealanders to tune in.