articles tagged 'Jenene Crossan'

A confluence of influence: why brands should harness the power of their 'prosumers'

  • Marketing
  • November 19, 2015
  • Jenene Crossan
A confluence of influence: why brands should harness the power of their 'prosumers'

For years brands have been at ‘arms length’ and somewhat out of touch with the reality of the customer experience, says Jenene Crossan. But influencer marketing, which is driven by brands shifting away from push-style ads towards 'an enhanced word of mouth strategy', has the ability to change that.

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The art of MIUAYGA: Jenene Crossan on why businesses need to get comfortable going 'off piste'

  • Marketing
  • November 16, 2015
  • Jenene Crossan
The art of MIUAYGA: Jenene Crossan on why businesses need to get comfortable going 'off piste'
Johannes Gruber via Flickr

As the founder of a few companies, Jenene Crossan often gets asked to explain the traits required to succeed. She's given a range of different answers, from bravery to persistence to bossiness. But she says you can’t underestimate the importance of just starting blindly and being comfortable with your own vulnerability.

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Why I'm leaving Twitter

  • Opinion
  • February 16, 2015
  • Jenene Crossan
Why I'm leaving Twitter

Flossie founder Jenene Crossan never shies away from a public debate, so it comes a bit of a surprise to hear that she is leaving Twitter. Here's why she's had enough of communicating in 140 characters or fewer.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

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Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Sounding off
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'The Uber of hair and beauty'? Flossie Concierge app aims to profit from the decline in forward-planning

  • Mobile
  • August 7, 2014
  • StopPress Team
'The Uber of hair and beauty'? Flossie Concierge app aims to profit from the decline in forward-planning

Whether it's TV, taxis, travel or titillation, the world is becoming increasingly ondemand. And Flossie.com is aiming to tap into that trend with a new smartphone app aimed at the hair and beauty industry that connects willing buyers with willing sellers.

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Welcome to the future: Jenene Crossan on life in 2039

  • Digital
  • July 21, 2014
  • Jenene Crossan
Welcome to the future: Jenene Crossan on life in 2039

Flossie chief executive Jenene Crossan was recently asked to present a talk at the Moxie Sessions about what the next 25 years of the internet will hold for our favourite perky nation at the edge of the world. Can we stand up against the mega-trends, or will we drown in a sea of animated cat gifs? And what difference will the internet actually make to our lives? Here's her response.

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voices

From debauched swindler to in-demand sales spinner: an audience with The Wolf of Wall St.

  • Business
  • May 7, 2014
  • Jenene Crossan
From debauched swindler to in-demand sales spinner: an audience with The Wolf of Wall St.

Jordan Belfort is, as The Independent wrote, "among the most infamous crooked businessmen in recent history". And, as Martin Scorcese's movie The Wolf of Wall St showed, he was also one of the most debauched. But after serving time following his 2004 conviction for defrauding clients out of more than $200 million, he claims to have seen the error of his ways and has reinvented himself as a motivational speaker specialising in sales techniques. Jenene Crossan dances with the Wolf.

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Here’s the reality of being a digital publisher today

  • Media
  • March 27, 2014
  • Jenene Crossan
Here’s the reality of being a digital publisher today

Online is not 'media' anymore, says Jenene Crossan. It is about recommendations, connections and closing the gap between the consumer and commercial markets. So it's time publishers evolved and adapted to this new reality.

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Clicks vs. bricks: what the rise of online retail means for service businesses

  • Retail
  • March 13, 2014
  • Jenene Crossan
Clicks vs. bricks: what the rise of online retail means for service businesses

BNZ recently released its Online Retail Sales Index, which showed that online retailing grew at three times the rate of traditional bricks and mortar last quarter. And that's both frightening and exciting, depending on which side of the fence you sit on, says Jenene Crossan.

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The future of publishing

  • Opinion
  • February 24, 2014
  • Jenene Crossan
The future of publishing

Last Thursday, Jenene Crossan, the founder of nzgirl, flossie and BloggersClub, was invited to speak at the MPA Magazine Sales Conference for 2014. Of all the notable speakers on the list, Crossan’s speech was arguably the most divisive of the day. Her insights on the role of content in the digital age raised quite a few eyebrows around the room and became a major talking point at the end of the day. So, in order to take this debate a little further, we have decided to publish a transcript of Crossan's speech.

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From blog to brand: Jenene Crossan (nzgirl)

  • Blog to brand
  • February 18, 2014
  • StopPress Team
From blog to brand: Jenene Crossan (nzgirl)

In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In this segment, we chat to Jenene Crossan, the founder and current director of nzgirl.

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Movings|Shakings: 15 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 15, 2014
  • StopPress Team
Movings|Shakings: 15 January

Playing some Christmas catch-up for the first instalment of Movings/Shakings for 2014, with changes at Cadbury, Radio New Zealand, Radio Hauraki, Skinny Mobile, Rapp, Flossie, Photoplay and Fonterra.

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Come get your free ads! Jenene Crossan on why NZ Girl is banishing the banner and focusing on content creation

  • Digital
  • October 2, 2013
  • Jenene Crossan
Come get your free ads! Jenene Crossan on why NZ Girl is banishing the banner and focusing on content creation

NZ Girl wants to be the change it wants to see in the industry, says Jenene Crossan and it's putting its money where its mouth is by changing its commercial proposition and giving away display advertising for free.

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Off to the social: nzgirl and the journey towards 'social magazines'

  • Digital
  • March 27, 2012
  • Jenene Crossan
Off to the social: nzgirl and the journey towards 'social magazines'

Launched pre-Google and pre-Facebook, nzgirl was one of the first kids on the online block with its first release all the way back in December 1999. Since then it’s had a few incarnations and we’ve ventured into clothing and merchandise, retail stores and an advertising network. But the one constant amongst 13 years of change has been that it keeps on keeping on. And through all the twists and turns I’ve taken it on in pursuit of the holy digital grail, the site itself, which was relaunched today, has continued to perform. 

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GrabOne offers instant mobile gratification, Flossie.com taps into 'quiet-time'

  • Digital
  • February 1, 2012
  • Ben Fahy
GrabOne offers instant mobile gratification, Flossie.com taps into 'quiet-time'

Following in the footsteps of Facebook Deals, Groupon Now and other large deal-providers offering location-specific discounts in real-time, GrabOne has launched its version in New Zealand, Instant. And, on the same day, Flossie.com has also relaunched itself as "a quiet-time appointment channel for the hair and beauty industry" in an effort to tap into the burgeoning deal-hunting consumer movement.

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