For years brands have been at ‘arms length’ and somewhat out of touch with the reality of the customer experience, says Jenene Crossan. But influencer marketing, which is driven by brands shifting away from push-style ads towards 'an enhanced word of mouth strategy', has the ability to change that.
Marketing, advertising & media intelligence
As the founder of a few companies, Jenene Crossan often gets asked to explain the traits required to succeed. She's given a range of different answers, from bravery to persistence to bossiness. But she says you can’t underestimate the importance of just starting blindly and being comfortable with your own vulnerability.
Flossie founder Jenene Crossan never shies away from a public debate, so it comes a bit of a surprise to hear that she is leaving Twitter. Here's why she's had enough of communicating in 140 characters or fewer.
'The Uber of hair and beauty'? Flossie Concierge app aims to profit from the decline in forward-planning
Whether it's TV, taxis, travel or titillation, the world is becoming increasingly ondemand. And Flossie.com is aiming to tap into that trend with a new smartphone app aimed at the hair and beauty industry that connects willing buyers with willing sellers.
Flossie chief executive Jenene Crossan was recently asked to present a talk at the Moxie Sessions about what the next 25 years of the internet will hold for our favourite perky nation at the edge of the world. Can we stand up against the mega-trends, or will we drown in a sea of animated cat gifs? And what difference will the internet actually make to our lives? Here's her response.
Jordan Belfort is, as The Independent wrote, "among the most infamous crooked businessmen in recent history". And, as Martin Scorcese's movie The Wolf of Wall St showed, he was also one of the most debauched. But after serving time following his 2004 conviction for defrauding clients out of more than $200 million, he claims to have seen the error of his ways and has reinvented himself as a motivational speaker specialising in sales techniques. Jenene Crossan dances with the Wolf.
Online is not 'media' anymore, says Jenene Crossan. It is about recommendations, connections and closing the gap between the consumer and commercial markets. So it's time publishers evolved and adapted to this new reality.
BNZ recently released its Online Retail Sales Index, which showed that online retailing grew at three times the rate of traditional bricks and mortar last quarter. And that's both frightening and exciting, depending on which side of the fence you sit on, says Jenene Crossan.
Last Thursday, Jenene Crossan, the founder of nzgirl, flossie and BloggersClub, was invited to speak at the MPA Magazine Sales Conference for 2014. Of all the notable speakers on the list, Crossan’s speech was arguably the most divisive of the day. Her insights on the role of content in the digital age raised quite a few eyebrows around the room and became a major talking point at the end of the day. So, in order to take this debate a little further, we have decided to publish a transcript of Crossan's speech.
In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In this segment, we chat to Jenene Crossan, the founder and current director of nzgirl.
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
Playing some Christmas catch-up for the first instalment of Movings/Shakings for 2014, with changes at Cadbury, Radio New Zealand, Radio Hauraki, Skinny Mobile, Rapp, Flossie, Photoplay and Fonterra.
Come get your free ads! Jenene Crossan on why NZ Girl is banishing the banner and focusing on content creation
NZ Girl wants to be the change it wants to see in the industry, says Jenene Crossan and it's putting its money where its mouth is by changing its commercial proposition and giving away display advertising for free.
Launched pre-Google and pre-Facebook, nzgirl was one of the first kids on the online block with its first release all the way back in December 1999. Since then it’s had a few incarnations and we’ve ventured into clothing and merchandise, retail stores and an advertising network. But the one constant amongst 13 years of change has been that it keeps on keeping on. And through all the twists and turns I’ve taken it on in pursuit of the holy digital grail, the site itself, which was relaunched today, has continued to perform.
Following in the footsteps of Facebook Deals, Groupon Now and other large deal-providers offering location-specific discounts in real-time, GrabOne has launched its version in New Zealand, Instant. And, on the same day, Flossie.com has also relaunched itself as "a quiet-time appointment channel for the hair and beauty industry" in an effort to tap into the burgeoning deal-hunting consumer movement.