As the Agency Wank Tumblr shows, agencies trying to elucidate their point of difference can easily veer into cringeworthy business cliches and terrible jargon (Canadian agency John St, on the other hand, has consistently nailed it with brilliant films that mock current advertising trends). But direct and digital specialist Twenty, which has added a number of new clients and a host of new staff in the past few years, has avoided that self-promotional fate with an animated trip back in time to explain the power of the 80/20 rule to the world of business.
Browsing: Jason Hall
News
The law of the vital few: Twenty’s treatise on ‘the science of persuasion’
News
Special Group’s Four mash-up cleans up IAB’s rejigged awards
The IAB recently dropped the Bolly from its awards and renamed them the IABNZ Creative Awards in an effort to bring them in line with other international IAB competitions. And the first winner of the newly modified awards is Special Group, with the Mash-up banner for Four.
Awards
Intelligence-enhancing package takes envelope honours
The RAPP team consisting of creative director Jason Hall, copywriter Kathy Riley, designer Asher Hutchings and Rachel Street on production duties has taken victory in the latest round of New Zealand Post’s Art of the Envelope awards for ‘Look Smart’, a piece to celebrate the launch of the National Bank’s Visa Debit card.