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From retail to ratings: the power of the Cricket World Cup
The fervour around the Black Caps and their amazing performance in the Cricket World Cup is manifesting itself in a number of ways. Here are a few of them.
The fervour around the Black Caps and their amazing performance in the Cricket World Cup is manifesting itself in a number of ways. Here are a few of them.
Aside from the arrival of Jeremy Wells’ column in the Herald, 2012 hasn’t been a particularly memorable one for New Zealand Cricket. But things can only get better (right?) and, after a short competitive pitch process, it’s chosen indie agency True to help out.