A piglet named Piggy Sue and a Southern Mail courier driver Keith will replace James Rolleston as the face of Vodafone on Sunday night when the telco launches a new brand campaign developed by FCB.
There’s so much talk about innovation today and at Spikes Asia held in Singapore last week, innovation and technology were overwhelming seminar themes, says FCB’s James Mok. But what is the relationship between innovation and creativity? And is innovation always creative? What should come first?
Advertising has a long history of animal anthropomorphism. And as part of its ongoing marketing campaign around the idea of change, FCB has tapped into that heritage by launching a mad ad featuring a singing sheep.
After a fairly controversial 2012, CAANZ and a bunch of senior ad folk engineered a few big changes to this year’s Axis proceedings to make the awards, as Colenso BBDO’s Nick Garrett said, a more collegial, more credible and more celebratory event that aimed to show the business community how influential creativity could be. And now CAANZ has announced some more changes to the programme for 2014.
The fusing of two financial entities that between them have nearly half of the population on their books is a massive—and massively complicated—task, both logistically in terms of back-end systems and emotionally in terms of assuaging customers’ fears through communications. It’s been in the planning for a while, of course, and in response to yesterday’s official announcement that ANZ would be phasing out the National Bank over the next two years, Whybin\TBWA is about to launch a big integrated campaign that “heralds the start of a new era for ANZ and reassures customers they will be getting the best of both worlds”.
Fairfax communications and marketing manager Nicola Igusa ventured to Singapore for the Spikes Asia Festival. And she asked James Mok, the newly minted APAC region executive creative director for DraftFCB, and Sandra King, the group sales and marketing director for Fairfax New Zealand, for their views on the festival and why they think the New Zealand industry should care about it.
He’s helped DraftFCB New Zealand go from middle of the road to top of the pops in pretty quick time. And now, after being promoted to the role of group executive creative director for Australia and New Zealand last year, James Mok has been given a chance to dabble in the Asia Pacific with a new regional role.
Two winning campaigns from the same agency fold this month, with Ogilvy Wellington’s Nigel Richardson & Steve Cooper scaring the bejesus out of the judges—James Mok and Regan Grafton from DraftFCB, Phil Yule from Voicebox and Kate Humphries from Media Design School—with their Consumer NZ campaign ‘Appliance Nightmares’ and Adam Barnes & James O’Sullivan taking the merit for their KFC ‘Facebook/Double Down’ campaign, which was written at Ogilvy just before they popped over to join DDB.
TVNZ’s Eric Kearley joins Rick Ellis at Telstra, Air New Zealand shifts some troops, Copper prepares for growth with a double, Rory Carter opens the doors of Red Dennis, Getty bolsters its APAC marketing team, CAANZ welcomes a new recruit, Kip Brook heads into academia, and James Mok and Kelly Bennett get the call up for Spikes Asia.
Vodafone may be seeking to acquire a new branch of business with Telstra Clear, but DraftFCB’s latest TVCs for the Telco revisits BestMate, an old product favourite that, although popular, hasn’t received much promotional love as of late.
After officially winning the Vodafone account at the end of February, DraftFCB has sent some of its first work into the wild, with one simple retail ad for “the nakedest ever broadband deal” and another slightly more out-there idea—quite literally—for the launch of the Samsung Galaxy S III.
Pak N Save’s Stickman is a cheeky wee chappy. And he recently peeved off a few militant vegetarians and upholders of political correctness with a recent Meat Week ad. But rather than bow down to the vocal minority, as often seems to be the case these days, DraftFCB and Foodstuffs had a bit of fun instead and decided to placate the flesh avoiders with a modified version.
DraftFCB saw its creative director Chris Schofield take up a role with DDB in October last year, following on from Justin Mowday’s shift there a year or so before. And, in the latest example of the ongoing inter-agency hostage swapping saga, DDB’s deputy creative director Regan Grafton has joined the fray as joint executive creative director with Tony Clewett. Executive creative director James Mok will become group ECD of Australasia.
DraftFCB says farewell (kind of) to another senior creative, Yellow brings in two foreign imports in its quest to go digital, Localist undergoes a restructure, Ambient Advertising adds one to the flock, Colmar Brunton welcomes a newbie, and Datamine kicks off 2012 with a triple treat.
The Journal is fresh from a massive Effie haul last week. And it’s also won big at the international ECHO Awards held in Boston, with the innovative campaign for the Ministry of Health winning yet another gold award.
Last year, Wellington digital agency Heyday embarked on a big project to celebrate the 21st anniversary of the nation’s connection to the internet with www.downtothewire.co.nz. And the boffins are baying for blood after DraftFCB got its facts wrong for the latest Orcon campaign, which claims the internet arrived in New Zealand 18 years ago.
… as Colenso group account director Lou Kuegler heads for Asia, DraftFCB makes a surprising hire, Los Angeles calls for one of the Resn crew, Kiwi copywriter Cam Brown joins Arnold Furnace and Sunday Star Times reporter Jonathan Marshall leaves Fairfax.
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” class=”oembed” > Advertising is a funny old game. One minute you’re winning global creative accolades for clients, the next you’re wiping away salty tears after being cast aside. That’s pretty much what happened after Orcon dropped Special Group late last year and shacked up with DraftFCB and the new pairing have come up with their first major piece of work, a rather retro, extremely bright and entertainingly self-aware retail campaign to sell its flash new hero product, Genius.
DraftFCB has followed up a rip snorter in 2009 with another rip snorter this year. It’s picked up a swag of new business, it’s at the top of its social messaging game, it’s the consummate all-rounder, it won the big one at the CAANZ Media Awards, it was unlucky to lose out to cat food for Best in Show at the Effies and, perhaps most importantly, it’s still unbeaten in the Balls of Steel table tennis tournament after taking down Colenso in the second round last night. James Mok, executive creative director, gets his opinion on.
DraftFCB snatched the National Bank account off Clemenger BBDO in October last year and since then, industry chinstrokers have been eagerly awaiting the fruits of the new relationship. Well, the new, zany, big budget, weirdly patriotic TVC epic has finally hit the shelves and it’s an interesting—and entertaining—evolution to a banking brand that’s long been seen as a fairly serious one.