James Hurman's annual Gunn Report run-down of the campaigns that have won both a Cannes Gold Lion and a gold Effie shows that the most effective campaigns drive ‘viral’, ‘word of mouth’ or ‘fame’ effects far beyond the norm. And two of them are from this part of the world.
Marketing, advertising & media intelligence
Yesterday, at the Auckland War Memorial Museum, the Committee for Auckland announced some of the key findings that have been compiled in its latest report called ‘Auckland as a Creative City’. The principle theme delivered during the breakfast event was that “Auckland needs an over-arching strategy to unlock the potential of its creative sectors and grow the economy to make the city more globally competitive.”
Since normal companies tend to be dissatisfied with their levels of innovation, it might be time to take a slightly more abnormal approach, argues James Hurman.
Future Tense: Fairfax's Simon Tong on bloody noses, the fallacy of clickbait and the benefits of scale
Industry happenings at Springload, DesignWorks, NBR, MediaWorks, The Muesli Hub, GrabOne and Spikes Asia.
Inspired by a conversation with Al Brown on the new-found optimisim surrounding Auckland, James Hurman set out to discover why people were feeling so good about the city. Then, after speaking to 50 leading Aucklanders, he compiled a report that aims to create a shared understanding of ‘New Auckland’. These are some of the main insights.
After a couple of years as managing director at Y&R NZ, James Hurman has taken the best bits from his life in advertising and started up an innovation consultancy called Previously Unavailable that aims to help Kiwi companies create better products and services. So why did he do it and what will he be doing?
After serving as the managing director of Y&R NZ for fewer than two years, James Hurman is set to bid farewell to the agency.
Back in 1964, sci-fi writer and biochemistry professor Isaac Asimov wrote an article for The New York Times predicting what life might be like in 2014. He got a few things right (although he was off in other areas, but humans do tend to remember the hits and overlook the many misses of futurists and psychics, something often known as the Jeane Dixon effect). And while there's no doubt we live in a remarkable age, filled with an array of remarkable innovations designed to make our lives easier, we're still obviously a long way from cracking the audio-to-text puzzle, as this transcript of an interview Vincent Heeringa recently gave to James Hurman that was converted by an automated online service attests.
This new year we’ve again gathered together a family of campaigns that represent something of a high water mark of achievement in our industry. To be judged Gold at Cannes and then Gold at the Effies is evidence of an advertising idea that is beyond reproach, both in terms of the commercial or behavioural impact it creates for its client and the way it moves our industry forward through sheer imagination and innovation. And in 2013, 12 campaigns achieved this remarkable distinction.
James Hurman has been in the Y&R hotseat since mid 2012. And there's been plenty of change since he arrived, with a swanky new office, a number of big hires and, after a few unsuccessful pitches, some wins with the Co-op Bank, Westfield and Interislander last year. Here he is having his way with 2013.
Lorde's insistence to produce something that’s of true quality and distinctiveness, yet also absolutely mainstream, is the hallmark of truly great commercial innovators. That's exactly what New Zealand is striving to be, says Y&R New Zealand's James Hurman, and he believes her rise has plenty of relevance for those working in this industry.
We're big fans of doppelgangers here at StopPress. And while there's been a lot of talk about Lorde's Royals featuring in Samsung's new ad, 'The Developer', no-one's mentioned the important fact that Lionel Messi is a dead (but beardless) ringer for Y&R NZ's managing director James Hurman.
Another senior hire for Y&R, another big scalp for the Radio Network, a rare expansion at MediaWorks, more volume for Volom and a fashion expert for Pead.
Y&R New Zealand got some good news today when it found out it had won a bronze lion at Cannes for the MetService's Weather to Wake app. And it's got some more good news to announce: the appointment of experienced advertising campaigner Abbe Hale as general manager.
Nielsen's latest figures on online shopping show more Kiwis are clicking to buy. And from holographic retail assistants to interactive zombie gaming to mobile apps that allow users to purchase items via QR codes, retailers and marketers are donning their digital thinking caps to find the most creative ways to lure and retain customer attention in the colliding world of bricks, mortar and online retailing. Deirdre Robert shops on.