Browsing: Jacqueline Smart

News
They like me, they really like me. Right? Brands and the misguided allure of participation
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TNS presented the results from its Connected Life 2015 survey on Friday. And, speaking at the event, Jacqueline Smart, head of planning at JWT, said brands had developed an unhealthy obsession with getting customers to participate in marketing campaigns. PLUS: TNS’ Ian Wentworth on how to get consumers to spend more and The Warehouse’s Craig Jordan on why the lines between ecommerce and retail don’t exist anymore.

News
JWT gets Smart, promotes Bull
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JWT NZ has kicked off 2010 with a significant hire, adding Jacqueline Smart, previously director of strategy at M&C Saatchi and Draft FCB, as planning director.