Here in the expansive and luxurious StopPress towers, Instant Kiwi’s ‘It Pays to Push Your Luck’ campaigns ranks as one of the funniest of the year, which isn’t entirely surprising given the comedy-loving combination of NZ Lotteries, DDB, Jesse Griffin and The Sweet Shop’s Stuart McDonald, he of Summer Height’s High fame, was involved in its creation. And after the first instalment, which saw the Alibi spot make it into the good bit of the Fair Go Ad Awards, it’s followed up with some entertaining/violating instore luck pushing that could almost be likened to the advertising equivalent of Trigger Happy TV.