Speed is a huge consideration for those changing their internet service provider, and 2degrees is hoping to pitch itself as a speedy option in a tongue-and-cheek campaign, by Special Group and The Sweet Shop, that ponders why its broadband is so fast.
For many, choosing an internet service provider (ISP) is about ensuring streaming will not be interrupted by buffering. And to help consumers make their decision, Netflix releases a monthly ISP leaderboard that tracks how the various providers are performing in the local market. However, as the numbers indicate, the difference between the top six players isn’t all that significant. In fact, the average users should be able stream quite comfortably regardless of which provider they use. So, we ask Bigpipe’s Oliver Smith why his ISP continues to focus on speed in its marketing.
Since 2009 when 2degrees first entered the local mobile market, the company has attracted over a million customers, which came largely at the expense of Vodafone and Spark. And now, with the launch of its broadband offering, 2degrees is again being pitted against these competitors as well as a few others. So, what are the chances of the telco replicating its mobile customer haul in the broadband space?