TRA head of strategy Colleen Ryan is takes a look at 111 years of rugby and the recent All Blacks loss’ to Ireland to see how marketers can better predict the future behaviour of customers.
When Vodafone launched the Piggy Sue campaign earlier this year, the response from the public was generally good, with Kiwi viewers enjoying the story of the lost pig and her adventure with the big-hearted courier driver. And it seems this story also pulled at the heartstrings of a few people in the international market, because Vodafone Ireland has just released its own scene-by-scene remake of the Piggy-Sue campaign.