Browsing: Intergen

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Intergen study shows online engagement on the up, but Kiwi companies still hedging bets
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The second Engaged Web in New Zealand Report, which saw Intergen assess the five most visited New Zealand websites from ten different sectors to measure their level of customer engagement, has just been released, with the highlights being that 90 percent of websites increased their level of engagement since last year, companies are focusing less on the primary corporate websites, New Zealand’s news and media websites are the most engaging and the shopping and classifieds, and banking and finance sectors have made the biggest improvement. 

News
Study gets under the hood of NZ’s most popular websites and finds many flouting the rules of engagement
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We New Zealanders like to think of ourselves as fairly tech-savvy bunch of early adopters, and while there is no doubt the digital realm is rapidly expanding here—both in terms of overall internet use and as an advertising medium—a study of 50 of the country’s most popular websites to see how they took advantage of interactive tools such as blogs, social media and online communities has found many of them are still stuck in the Web 1.0 era and are not doing enough to engage and interact with their customers online.