articles tagged 'insights'

Year in Review: Brian Slade, Insight Creative

  • Year in Review
  • January 10, 2018
  • Brian Slade
Year in Review: Brian Slade, Insight Creative

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Brian Slade, creative director at Insight Creative, has to say.

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Year in Review: Deborah Pead, Pead PR

  • Year in Review
  • January 9, 2018
  • Deborah Pead
Year in Review: Deborah Pead, Pead PR

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Deborah Pead, founder and chief executive officer of Pead PR, has to say.

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Year in Review: Cassie Roma, NZME

  • Year in Review
  • January 3, 2018
  • Cassie Roma
Year in Review: Cassie Roma, NZME

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Cassie Roma, general manager of content marketing at NZME, has to say.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Year in Review: Ant Salmon, Big Communications

  • Year in Review
  • January 3, 2018
  • Ant Salmon
Year in Review: Ant Salmon, Big Communications

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Ant Salmon, managing director of Big Communications, has to say.

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Year in Review: Steph Creasy, Digital Arts Network

  • Year in Review
  • December 28, 2017
  • Steph Creasy
Year in Review: Steph Creasy, Digital Arts Network

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Steph Creasy, managing director at the Digital Arts Network, has to say.

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voices

Year in Review: Matt Headland, NZME

  • Year in Review
  • December 27, 2017
  • Matt Headland
Year in Review: Matt Headland, NZME

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Matt Headland, chief commercial officer at NZME, has to say.

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Year in Review: Nicky Greville, Y&R Engage

  • Year in Review
  • December 20, 2017
  • Nicky Greville
Year in Review: Nicky Greville, Y&R Engage

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Nicky Greville, national general manager at Y&R Engage, has to say.

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Year in Review: Ben Rose, NIB

  • Year in Review
  • December 19, 2017
  • Ben Rose
Year in Review: Ben Rose, NIB

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Ben Rose, general manager of direct and partnerships at NIB, has to say.

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Year in Review: Claudia Macdonald, Mango Communications

  • Year in Review
  • December 18, 2017
  • Claudia Macdonald
Year in Review: Claudia Macdonald, Mango Communications

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Claudia Macdonald, managing director of Mango Communications New Zealand, has to say.

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Year in Review: Andrew Lewis, TRA

  • Year in Review
  • January 13, 2017
  • Andrew Lewis
Year in Review: Andrew Lewis, TRA

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Andrew Lewis, managing director of TRA, has to say.

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Colmar Brunton reigns supreme at the RAE Awards

  • Awards
  • September 5, 2016
  • Benjamin Mack
Colmar Brunton reigns supreme at the RAE Awards

Research often hangs out in the background, behind the flash and sparkle of the creative campaigns. However, on 2 September, the shadowy figures of the research industry stepped into the limelight as they descended upon the Hilton for the 2016 Research Association Effectiveness Awards (RAE Awards).

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Luke Procter reckons sneaker manufacturers can teach us a thing or two about marketing and insight

  • Opinion
  • August 17, 2016
  • Luke Procter
Luke Procter reckons sneaker manufacturers can teach us a thing or two about marketing and insight

TRA's Luke Procter unpacks Adidas's successful brand culture from his own experience as a 'sneakerhead'.

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A false god: innovation isn't as mystical as it seems

  • Decoder
  • December 7, 2015
  • Andrew Lewis
A false god: innovation isn't as mystical as it seems
(Image credit: Eddie Monotone)

Innovation is often revered as an esoteric art form, which only a few geniuses are privy to. But Andrew Lewis argues that everything isn’t as mystical as it seems.

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Ad/Vice - Peter Cullinane

  • Advertising
  • December 12, 2014
  • Peter Cullinane
Ad/Vice - Peter Cullinane

Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, NZME board member and dairy don Peter Cullinane offers up some hard-earned pearls of advertising wisdom on sponsorship, insights and claiming credit.

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