articles tagged 'insight'

Moments matter: why customer-centricity doesn't always start with the customer

  • Voices
  • January 31, 2017
  • Andrew Lewis
Moments matter: why customer-centricity doesn't always start with the customer

We aren't as rational as we imagine ourselves. Everything from the colour of an item to the music playing in the background can influence our decisions. So, with this in mind, Andrew Lewis reckons marketers should take context seriously when targeting consumers.

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