TRA cultural strategist Antonia Mann reflects on Frances Valintine's talk at TRA’s recent Mindframe Breakfast and the importance of being future-focused when it comes to innovation.
Marketing, advertising & media intelligence
An app, still in its infancy, called Sidekicker is looking to use technology to well and truly disrupt the temping industry. Here's its story.
AUT's Colab and Spark Ventures have joined forces to solve real life problems with the innovative solutions of creative minds.
Innovation is often revered as an esoteric art form, which only a few geniuses are privy to. But Andrew Lewis argues that everything isn’t as mystical as it seems.
SelfieJobs, a Stockholm-based startup, is shaking up the recruitment industry with an app that approaches recruitment and job hunting in much the same way that millennials are going about dating. The app requires users to pitch a 22-second pitch video and then swipe through available jobs in their region.
Massey University graduate Jason Khoo has taken out first place in the New Zealand leg of the 15th James Dyson Awards with his tree house platform called Tree Mount, designed to encourage Kiwi families to spend more time together and get back to nature.
Ahhhhh, the desk. That thing many of us spend far too much time sitting at (and slowly dying). And that thing that has been completely transformed by the technological revolution of the past few decades, as a clip from the Harvard Innovation Lab shows.
Since normal companies tend to be dissatisfied with their levels of innovation, it might be time to take a slightly more abnormal approach, argues James Hurman.
Increasingly, big businesses need to start acting like start-ups, writes Simon Wedde. And that means being brutally honest about how customers experience your products or services—and then improving it.
Just because we can doesn’t mean we should: James Mok on the importance of finding the humanity in technology
There’s so much talk about innovation today and at Spikes Asia held in Singapore last week, innovation and technology were overwhelming seminar themes, says FCB's James Mok. But what is the relationship between innovation and creativity? And is innovation always creative? What should come first?
Nike is rightfully renowned as one of the world's most innovative companies, and its approach to marketing those innovations is similarly creative. The company kicked off in 1964 and it released its first swoosh-enabled shoe in 1971 and since then it has released a huge array of footwear. So, as part of its Genealogy of Innovation campaign, 200 pairs have been brought together in a two minute film that charts "seven, game-changing eras": Genesis, Reformation, Golden Age, Enlightenment, Rennaissance, Transformation and Revolution.
Incremental innovation might actually be hindering, not helping growth, says Andrew Lewis. So brands need to start acting like entrepreneurs if they want to find those breakthrough insights.
Colenso BBDO has partnered with Mountain Dew to develop a novel range of skateboard decks that reveal a hidden message as the skater grinds away the bottom. And what makes this project even more interesting is that Colenso owns a share of the IP that comes with the innovation, meaning that the agency could stand to profit if the concept attracts interest from players in the skating industry (production company Finch officially owns the IP and Colenso shares in it).
Inspired by a conversation with Al Brown on the new-found optimisim surrounding Auckland, James Hurman set out to discover why people were feeling so good about the city. Then, after speaking to 50 leading Aucklanders, he compiled a report that aims to create a shared understanding of ‘New Auckland’. These are some of the main insights.
Following on from its Australian branch, DDB New Zealand has now also launched an in-house innovation lab called Shaper. Established with the bold goal to "solve real human problems and create new revenue streams", the new addition to the DDB offering will aim to "own and monetise ideas developed in the lab". In a release, DDB's chief operating officer Chris Riley says that the creative skills available at the agency provide the potential of delivering more than just advertising. PLUS: find out why author Leif Abraham thinks ad agencies struggle to innovate.