Browsing: influencer marketing

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The Social Club on where influencer marketing is heading next in New Zealand
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As ad blockers hide more traditional forms of advertising and consumers disengage with brands preaching to them on social media, influential individuals are providing an important link to consumers. We talk to The Social Club co-founders Justin Clark and Georgia McGillivray on how they’re connecting brands with eyeballs in New Zealand and where the industry is heading in 2017.

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Iyia Liu: the Kiwi millennial using influencer marketing to build a multi-million-dollar business
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You don’t need to look far to find detractors of influencer marketing. Campaigns are difficult to track, audiences are spread across the world and every celebrity is only one faux pas away from a downfall. However, as Kiwi entrepreneur Iyia Liu tells us, influencer marketing also has the the potential of spreading a brand’s message rapidly. And it’s something the 23-year-old has harnessed frequently in building a multi-million-dollar enterprise from the comfort of her Auckland home.