Wanting to have more fun this year, DDB chief creative officer Damon Stapleton takes a look at why creativity is more important than money.
Marketing, advertising & media intelligence
DDB chief creative officer Damon Stapleton on how being a good creative means pushing beyond the expected and how the best ideas can never be a commodity pushed out on a conveyor belt.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on an interesting patent to look out for on the shelves: self-sanitising door handles.
The insight that kids are clever is nothing new, but Michael Goldthorpe's experience at his son's 'take Dad to work day' showed just how fearlessly they come up with new ideas. If you're looking for genius, unlearn what you know.
Pass The Idea, a cloud-based service that ‘helps everybody have more, better ideas’, has worked with local companies like DB, Frucor, Ara Wines and NZ Lotteries. It’s also got a few more big projects on the go, and, after receiving a grant from the Callaghan Innovation Fund, the two founders are planning on taking the upgraded platform to the world.
Sam Neill is the new face of Kiwibank's 'Kiwi Thinking' campaign. And part of the campaign implores Kiwis to submit their best ideas. Well, at StopPress we like ideas too. So we want you to submit your best ideas to us.
Bill Payne - US angel investor - is in NZ to invest Sick of your idiot boss? Tired of working the same old, same old? Got a great idea? Bring your marketing or advertising business idea on April 15 and meet an angel investor. And it's free.
I’m consistently surprised by how often we use language in ways that undermine our efforts as an industry. It surprises me because communication should be the one thing we nail – clear, precise language that explains exactly what we mean – but actually we’re often pretty bad at it.