Browsing: Idealog

News
Legalising dope: money maker or social cost?
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Two-thirds of New Zealanders support either legalising or decriminalising marijuana, according to a New Zealand Drug Foundation study released this week, and Labour and New Zealand First have come out in support for a referendum on the matter. Henry Oliver looks at what opportunities could be created for marketing and branding if marijuana is legalised, and what it might mean for New Zealand’s economy.

News
Idealog launches New Zealand’s first VR cover
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For Idealog’s technology issue, we wanted to find a way to use contemporary technological processes to create a cover that embodied the kinds of technologies that would be covered within its pages. Could we code a cover? Automate the design with an algorithm? Get readers to download an app and make it come to life? Could we make it a hologram?

News
Last chance to take advantage of Idealog’s 10th birthday $10 subscriptions
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StopPress’ stablemate Idealog has gone crazy! It’s slashing prices! Everything must go! To celebrate its 10th birthday, you can get a full year subscription to the magazine for only $10. That’s 365 days of food for your business brain and all for the same price as actual food like one 750g jar of Nutella, or two $5 flat whites, or four $2.50 ice creams, or $10 chips.

Opinion
As Idealog celebrates a decade in the ideas business, co-founder Vincent Heeringa explains how it intends to last a few more
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This month Idealog magazine published its 60th edition. A decade in publishing is an achievement worth celebrating—especially this decade—but co-founder Vincent Heeringa knows things need to keep changing if it’s to last another ten. Here’s his manifesto for the next ten years—and he believes the rules also apply to media in general.

News
How do you solve a problem like New Zealand? Mike Hutcheson examines the blessing/curse of Kiwi creativity
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When former Saatchi & Saatchi boss and ICG executive director Mike Hutcheson decided to do a master’s thesis on New Zealand creativity, he didn’t want to produce an unreadable 60,000-word treatise. Instead he used interviews with four senior New Zealand business leaders – former Saatchi colleague Kevin Roberts, Les Mills International chief executive Phillip Mills, Hobbiton director and ex-Tourism NZ head George Hickton, and Innovation Council chief executive Louise Webster – to put together a 30-minute video examining the paradox that New Zealanders come up with great ideas and largely fail to commercialise them. But the attitude that creates the problem may also be part of its solution, he says.

News
Banger baron Ben Polkinghorne puts agency life on hold, wins thing, gets set to take his meaty idea to the world
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Ben Polkinghorne had an odd hobby: burritos. When he wasn’t writing copy and winning various awards at Colenso BBDO, he sought them out, reviewed them, experimented with new varieties. Then last year he met a guy with another odd passion: sausages. And the burrito-flavoured sausage was born. Now the entrepreneur has quit his day job to take the Bangerrito to the world —and, in a nice send off, he also won IdealogLive’s Pitch Circus last night.

News
Fishing where the fish are: Tangible Media gives Idealog and NZ Fishing World a digital spruce up
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As many proponents of the magazine industry say, it’s not about paper, it’s about communities of interest. In many areas, those communities of interest—and many advertisers—are heading online to get their information and inspiration, so, with pressure on paid-for circulation, it’s becoming more important for these titles to have a quality online presence. And two of Tangible Media’s titles—Idealog and NZ Fishing World—have responded to those changes with redesigned, responsive websites.

News
WordPress founder Matt Mullenweg on taking over the world one blog at a time
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WordPress has become synonymous with blogging and online writing. And while there’s no guarantee of the quality of the content released via the interface, Wordpress founder Matt Mullenweg has effectively democratised online publishing, making it possible for everyone from the emo teen to the food-loving grandmother to share their thoughts online. The tech entrepreneur recently stopped off in New Zealand, and Idealog sat down to with him to find out a little more about what makes him tick.

News
Behind the scenes of Idealog’s dirtiest cover ever
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The kooky minds over at our sister publication Idealog Magazine have a long, illustrious history when it comes to putting a little extra oomph into its cover design. Whether that be hand drawing a complete chalk image or doing an extreme close up of Minister of Everything Steven Joyce’s intimidating face. But their latest creation really takes the cake – or should I say, mud pie.

News
Revolution Fibres rules them all at Innovators Awards, as Kiwibank takes marketing category
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Revolution Fibres, an Auckland company that uses nanotechnology to make super strong fibres—in particular, for air filters for household ventilation systems, high strength fishing rods and fabric to enhance skin healing—claimed the supreme prize at the 2012 New Zealand Innovators Awards. And in the categories most relevant to the marketing community, Syrp’s Genie, Kiwibank’s online relationship management, The Gibson Group’s TouchHistory innovation, audio/text fusion Booktrack, virtual world SmallWorlds, paperless receipts company Paperkut and The Nutter’s Club also took home prizes.

News
Idealog chalks one up to experience
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It’s estimated that tablet use will triple in New Zealand in the next six months, which bodes well for publishers hoping to find a way to distribute their content electronically without giving it away for free. But while apps and jabscreens are all well and good, you still can’t beat the feeling of wood pulp in your hands, especially if it features a quality cover like Idealog’s design issue.

News
How now, brown cow? New Idealog spreads its knowing wings
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Life is tough. There are many undesirable situations in the world right now. The Greek economy, world hunger, Justin Bieber … Idealog doesn’t claim to have all the answers but its latest issue can help with some of the lesser details, like how to read your rival’s financial statements, shut down a dinner party bore, give a winning speech, get on the front page, self-publish and more.

News
Of Auckland wankers, pink fists and offers of almost-free magazines
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Is Latte-Land really nothing more than a rabid trash hole filled with Remuera tractors and rude, abrasive people who think life doesn’t exist south of the Bombays? Idealog doesn’t think so, and it’s standing up for Aucklanders everywhere (yes, even the ones who don’t live in Auckland any more). The latest issue contends why the Auckland hate must stop and that embracing the inner wanker is key to our wealth and happiness. Property Council head Connal Townsend, Waterfront Auckland chief executive John Dalzell, and Heart of the City’s main man-about-town Alex Swny explain why Auckland is now so much more than just an international airport and endless traffic snarl-ups. Plus: former Telecom marketing head Kieren Cooney spills the beans on the company’s provocative pink fist (and how the campaign unravelled), inside IBM’s secret Kiwi lair, Peter Jackson’s tiny aero-empire that’s capturing the hearts of bearded middle-aged men all over the world, and some local blokes who turned down MTV’s millions (and lived to tell the tale). Fill your boots now. In fact, we’ll fill them for you. Subscribe to six issues of Idealog and 6 issues of NZ Marketing here and we’ll give them BOTH to you for the fantasmagorical price of $60 + GST! Hoorah!

News
Idealog – Flossie and glossy
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Idealog magazine hit news stands today, featuring a cover story on grouponisation and the daily deal site sector – how Jenene Freer is relaunching Flossie.com as a daily deal site (or ‘vanity club’ as she describes it).

News
Idealog, Idealog, it’s big it’s heavy it’s wood*
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The Design Issue of the recently redesigned and relaunched Idealog is out now. And it’s the first mag with ex-NBR advertising newshound Hazel Phillips’ name attached as editor (“It’s awesome. Buy it. Or else,” she says with positive aggression). Highlights include the cover story on Avanti’s success, a man who’s selling coffee machines to Italians and Vincent Heeringa’s look at design-led food and beverages. Check out everything else that’s on offer here and, for all those with fancy jabscreen machines, you can download the latest issue on Zinio for a measly $6 here.

News
Inspiration for breakfast: Sam Morgan helps launch pimped out Idealog (with pics)
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New cover, courtesy of DDB

Idealog was first launched six years ago and it has won best business magazine at the Magazine Awards every year since. Even so, when you’re putting out a mag focused on innovation, there’s always room for improvement, so co-founder and publisher Vincent Heeringa, ex-editor and digital boffin Matt Cooney (the NBR’s Hazel Phillips takes over in mid July), the Image Centre team and DDB, which was responsible for the cover concept and the small ad campaign, gave the old girl a good going over. The latest issue features new sections, a new lay-out, new writers and a soon-to-be-relaunched daily business news service and tablet offering, all filtered through the sieve of innovation and ideas. And to celebrate the transformation, Idealog invited Sam Morgan to speak about some of his business ventures and the importance of media that inspires New Zealanders to try turning their ideas into income.

 

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