Opinion
StopPress@SXSW 2015: Digital ‘doping’ presents challenges and opportunities for brands
What is looking at our inbox and phone hundreds of times a day doing to our heads and, importantly, what does this ‘hyperstimulation’ mean for attention spans, cognition and brand recall? Saatchi & Saatchi senior digital strategist Ian Hulme found out at a SXSW session run by Hey Human called ‘Neuroplasticity and Tech – Why brands have to change’.