The Interactive Advertising Bureau of New Zealand has announced it's been working with publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem.
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Interactive advertising revenue reached $234.9 million in quarter three of this year, with desktop leading the way according to IABNZ’s Revenue report.
IABNZ’s Internet Advertising Report: new methodology, desktop leads the way and mobile remains small
Interactive advertising revenue reached $431.1 million over the first half of 2017 according to the IABNZ’s revamped internet advertising report. It shows desktop leading the way while mobile is slow and steady.
Interactive advertising is continuing its upward trajectory, generating more than $890 million for the full year in 2016 and more than $244 million in the fourth quarter, according to the latest IAB/PwC Online Advertising Report.
The Interactive Advertising Bureau of New Zealand (IABNZ) has released the Q4 figures for 2014 and, somewhat unsurprisingly, the results again showed growth in the channel. In Q4, advertising revenue in the digital channel reached $168 million, marking a 32 percent increase from the figure posted a year ago, bringing the full-year total to $589 million. And while there was good news across the board, this wasn't the case for display advertising, which slipped from the figures posted in 2013.
Moves and shakes at Lotto NZ, IABNZ, ANZ, Carat, Y&R NZ and Green Cross.
Kiwis continue their obsession with classifieds in comparison with other countries, while search and directories have plenty of room for more growth, IAB's latest quarterly interactive spend figures show.
Although the majority of Kiwis are still buying from locally-based web sellers, international merchants are outpacing their Kiwi counterparts in attracting New Zealand buyers. But that doesn't mean we can't fight back, the Interactive Advertising Bureau of New Zealand says.
Colenso BBDO and Mediacom have come up trumps in the Interactive Advertising Bureau New Zealand's (IABNZ) Online Creative Award for July, with their online banner work for BNZ Bank's YouMoney.
Daniel Robertson replaces The Radio Network commercial director (via Yahoo New Zealand) Laura Maxwell-Hansen as chairperson, who left the position in May.
More online ad spend figures, this time a new quarterly study by the Interactive Advertising Bureau New Zealand (IAB) and PwC, which shows interactive ad spend is up 26 percent to $99.2 million in the first quarter of this year.
DraftFCB is top of the dog show, with its Driving Dogs campaign for Mini and the SPCA taking home the Interactive Advertising Bureau's Online Creative Award for February.
Latest figures from the Interactive Advertising Bureau's Insight report shows digital creatives will be having many more "client lunches" in 2013, following a bonanza year in 2012.
Depending on how you look at it, second screening is either breathing new life into live broadcasts and showing TV is about shared experiences, or offering proof that viewers aren't really paying full attention to what's on the box. Either way, it's proving fairly popular in New Zealand, with a new survey of 482 smartphone users released by IABNZ and 3DI showing that 63 percent of them are simultaneously using their smartphones and watching TV.
What GFC? The beans have been counted, the results are in, and it's all good news for online. The IABNZ/PwC Insight report released today had the total online ad spend up nearly a quarter on the previous year. Display advertising has overtaken classifieds for the first time, up $1.27m (4.80 percent) on its previous quarter, making it the biggest quarter for display since PwC started measuring, back in 2007. The total online advertising spend in New Zealand for 2011 was $328.11 million, up 24.16 percent from 2010.