Browsing: IABNZ

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IABNZ results show record digital ad spend for 2014, but display advertising category dips
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The Interactive Advertising Bureau of New Zealand (IABNZ) has released the Q4 figures for 2014 and, somewhat unsurprisingly, the results again showed growth in the channel. In Q4, advertising revenue in the digital channel reached $168 million, marking a 32 percent increase from the figure posted a year ago, bringing the full-year total to $589 million. And while there was good news across the board, this wasn’t the case for display advertising, which slipped from the figures posted in 2013.

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Survey shows media multi-tasking de rigueur, big chunk of Kiwi TV viewers gawking at smartphones
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Depending on how you look at it, second screening is either breathing new life into live broadcasts and showing TV is about shared experiences, or offering proof that viewers aren’t really paying full attention to what’s on the box. Either way, it’s proving fairly popular in New Zealand, with a new survey of 482 smartphone users released by IABNZ and 3DI showing that 63 percent of them are simultaneously using their smartphones and watching TV. 

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Doozy of a year for the digital sector
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What GFC? The beans have been counted, the results are in, and it’s all good news for online. The IABNZ/PwC Insight report released today had the total online ad spend up nearly a quarter on the previous year. Display advertising has overtaken classifieds for the first time, up $1.27m (4.80 percent) on its previous quarter, making it the biggest quarter for display since PwC started measuring, back in 2007. The total online advertising spend in New Zealand for 2011 was $328.11 million, up 24.16 percent from 2010. 

News
Online juggernaut rolls on, gives radio and magazines the evils
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PricewaterhouseCoopers and the Interactive Advertising Bureau have released the advertising spend figures for Q4 2010, and they make for pretty damn good e-reading if you’re in the digital biz, with a total of $71.11 million for the quarter, up from $67.93m in Q3 and up 26 percent year-on-year. Total spend was $257 million, up 20 percent from 2009 ($214 million) and up 33 percent on 2008 ($193 million).