Brands increasingly need to look for creative ways to make the most of their sponsorship dollars. And bands increasingly need to look for creative ways to make money. So, what better way to do both of these things than by filming and editing a pretty bloody good music video in one rather manic day at Auckland's last Big Day Out, something Kiwi band I am Giant and Speight's Summit did.
Marketing, advertising & media intelligence
articles tagged 'I am Giant'