How hard is it to write a book, exactly? What about one that's about how to harness your best ideas? FCB Senior designer and author of the book Hunting the Killer Idea Nick McFarlane explains the highs and lows of the creative process of writing a book about creativity (creativity-ception). Plus: Win one of three copies of his book up for grabs - see below for how to enter.
Awash with paintings, poems, prose and quotes, FCB’s senior designer Nick McFarlane follows up from his 2013 book about propaganda with 'Hunting the Killer Idea', a book on discovering the creative process.