Browsing: House of Cards

News
Mistake or marketing?
By

Series three of House of Cards is set to go live at the end of February, and, given the response to the first two seasons of the show, there’s plenty of excitement about it. So there was plenty of surprise when ten episodes of the new season went up online early today. Some wondered whether this was a marketing ploy and if Netflix has ‘pulled a Beyonce’. But Netflix says it was a technical error. Judging by the House of Cards Twitter handle, however, maybe it wasn’t quite so accidental.

News
Online box sets and the on-demand arms race
By

On 25 May, after screening the first episode of the second season of House of Cards, MediaWorks made all the episodes for the show available for online viewing via its on-demand service, 3NOW. The new season of the popular Netflix show will be available for 28 days from the release date, giving binge viewers four weeks to squeeze in all 13 episodes. But does this move make sense, given that television has traditionally relied on keeping viewers hooked all the way through? And what is TVNZ doing in this area?