Take a bow Vodafone Warriors, Air New Zealand, Meadow Fresh and New Zealand Avocado.
Marketing, advertising & media intelligence
Throughout winter, Air New Zealand, Host Sydney and Diaries Downunder created a few entertaining snow-related clips that played on the 'Meanwhile, in ...' meme. And the airline has continued that idea for Christmas by giving the children of Portobello on the Otago Peninsula a little surprise.
Good stuff from New World, MasterCard and Air New Zealand this week.
Let's hear it for the boys: Jockey embraces a sponsorship-based double entendre in latest All Blacks work
Jockey announced its sponsorship of the All Blacks and All Blacks Sevens teams early this year and gathered together a host of buff professional rugby players to parade about in their gruts for the black and white launch campaign. Now it's added some colour—and given a cheeky nod to its support of the 'boys'—for a campaign leading into the Bledisloe Cup and Rugby Championship.
Once the face of a campaign to attract visitors to Australia, Aussie Lara ‘where the bloody hell are you’ Bingle is the latest celebrity to join Air New Zealand’s promotional ranks, staring in the latest installment of its Kiwi Sceptic campaign, where she describes New Zealand as “that thing down there”.