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Let's hear it for the boys: Jockey embraces a sponsorship-based double entendre in latest All Blacks work

  • Advertising
  • August 12, 2014
  • Ben Fahy
Let's hear it for the boys: Jockey embraces a sponsorship-based double entendre in latest All Blacks work

Jockey announced its sponsorship of the All Blacks and All Blacks Sevens teams early this year and gathered together a host of buff professional rugby players to parade about in their gruts for the black and white launch campaign. Now it's added some colour—and given a cheeky nod to its support of the 'boys'—for a campaign leading into the Bledisloe Cup and Rugby Championship.

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