articles tagged 'Holden'

Ads of the Week: 20 March

  • TVC of the Week
  • March 20, 2018
  • StopPress Team
Ads of the Week: 20 March

2degrees, Samsung, Holden and Scapegrace show us how it's done.

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Holden’s mission to chop the mullet and restyle the brand

  • Advertising
  • October 31, 2017
  • Damien Venuto
Holden’s mission to chop the mullet and restyle the brand
Holden is targeting a range of different consumers as it looks to reinvent the brand.

The Holden brand has for generations been dominated by the Commodore to the extent that it's become difficult to separate the two. However, the company's general manager Kristian Aquilina is on a mission to change that.

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Local brands suspend advertising on YouTube

  • Advertising
  • April 7, 2017
  • StopPress Team
Local brands suspend advertising on YouTube

As YouTube's brand safety concerns continue to come to light, Holden, Vodafone and Tourism New Zealand have suspended advertising on the video-sharing website, with MediaWorks and FCB weighing in on the debate.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...

Ads of the Week: 24 January

  • TVC of the Week
  • January 24, 2017
  • StopPress Team
Ads of the Week: 24 January

Raise a glass to Subaru, Auckland Transport, Toyota, Holden and Tower.

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Holden trumpets its one percent finance offer with a flick of a finger

  • Advertising
  • January 20, 2017
  • StopPress Team
Holden trumpets its one percent finance offer with a flick of a finger

In its latest ad by Special Group, Holden is getting the word out about its one percent finance deal with just a flick of a finger.

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Ads of the week: 27 September

  • TVC of the Week
  • September 27, 2016
  • StopPress Team
Ads of the week: 27 September

Raise a glass to The Salvation Army, Holden New Zealand and Cigna New Zealand.

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Holden creates a hero to trumpet its new Colorado

  • Advertising
  • September 26, 2016
  • StopPress Team
Holden creates a hero to trumpet its new Colorado

Holden New Zealand has released a new TVC for its Colorado, dubbed ‘Tow Truck’ via Special and Fish, featuring a hero who uses his vehicle to do a good deed.

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Special wins Holden's hand after advertising duel

  • Advertising
  • May 6, 2015
  • Ben Fahy
Special wins Holden's hand after advertising duel

After separating from its long-time agency Ogilvy, Holden decided to choose its new creative partner in a novel way by giving the two top contenders FCB and Special Group their own real world tests. And it's Special Group that has come out victorious.

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Pandora and FCB give listeners the Holden Cruze dashboard experience

  • Advertising
  • April 22, 2015
  • StopPress Team
Pandora and FCB give listeners the Holden Cruze dashboard experience

Advertisers are increasingly questioning the brand value offered by banner ads that seemingly do little more than annoy web users. And for this reason, media owners and agencies are being forced into producing innovative online banner campaigns that include interactive elements. So recently, when FCB and the Pandora international ad development team set out to create a campaign for the release of the new Holden Cruze, the pair decided to give users a look inside the vehicle.

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An obedient car: FCB champions the gadgetry of the Holden Cruze

  • Advertising
  • March 30, 2015
  • Holly Bagge
An obedient car: FCB champions the gadgetry of the Holden Cruze

Holden has launched a new campaign via FCB to promote its latest Cruze vehicle, and the spot places most of the emphasis on the always-obedient in-car technology of the new model.

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Year in Review: Marnie Jane Samphier, Holden

  • Year in Review, brought to you by Font
  • December 24, 2014
  • StopPress Team
Year in Review: Marnie Jane Samphier, Holden

In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here's what Marnie Jane Samphier, the general manager of marketing at Holden New Zealand, thought about 2014.

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TVCs of the Week: 25 November

  • TVC of the Week
  • November 25, 2014
  • StopPress Team
TVCs of the Week: 25 November

Disappearing cars, perfect mascots, not-so scientific research and dad dancing entertain in this week's edition.

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When speed meets scarcity: Holden's disappearing Commodore

  • Advertising
  • November 25, 2014
  • StopPress Team
When speed meets scarcity: Holden's disappearing Commodore

0-100 is a much-used metric to show how powerful a car is. But Holden and Ogilvy & Mather NZ have flipped that on its head to promote the limited edition Commodore GTR, of which only 100 have been made for the New Zealand market.

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Sweet, sweet data: what New Zealand’s marketers can learn from the makers of the world’s best eclairs

  • Didge
  • November 13, 2014
  • Tony Keusgen
Sweet, sweet data: what New Zealand’s marketers can learn from the makers of the world’s best eclairs

In the kitchens of L’éclair de Génie in Paris, creative brilliance is necessary, but is not by itself enough. Making the world's best eclairs also requires careful planning, skilled judgement and a deep understanding of the medium. And the same is true of great ads, says Google's Tony Keusgen.

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Holden's Monaro restoration video series nears its conclusion—UPDATED

  • Advertising
  • October 8, 2014
  • Damien Venuto
Holden's Monaro restoration video series nears its conclusion—UPDATED

In an effort to encourage Holden fans to engage with its 60th anniversary microsite and share their stories, Holden has created an online competition that gives entrants a chance to win a restored 1969 Monaro. But rather than simply give away the car, Holden has used it as a content opportunity by documenting the restoration process through a video series fronted by Greg Murphy. When StopPress first covered this story, Holden had only uploaded the first video in the series, but since then an additional five have been uploaded (the most recent of which was published on 2 October).

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