2degrees, Samsung, Holden and Scapegrace show us how it's done.
Marketing, advertising & media intelligence
The Holden brand has for generations been dominated by the Commodore to the extent that it's become difficult to separate the two. However, the company's general manager Kristian Aquilina is on a mission to change that.
As YouTube's brand safety concerns continue to come to light, Holden, Vodafone and Tourism New Zealand have suspended advertising on the video-sharing website, with MediaWorks and FCB weighing in on the debate.
Raise a glass to Subaru, Auckland Transport, Toyota, Holden and Tower.
In its latest ad by Special Group, Holden is getting the word out about its one percent finance deal with just a flick of a finger.
Raise a glass to The Salvation Army, Holden New Zealand and Cigna New Zealand.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Holden New Zealand has released a new TVC for its Colorado, dubbed ‘Tow Truck’ via Special and Fish, featuring a hero who uses his vehicle to do a good deed.
After separating from its long-time agency Ogilvy, Holden decided to choose its new creative partner in a novel way by giving the two top contenders FCB and Special Group their own real world tests. And it's Special Group that has come out victorious.
Advertisers are increasingly questioning the brand value offered by banner ads that seemingly do little more than annoy web users. And for this reason, media owners and agencies are being forced into producing innovative online banner campaigns that include interactive elements. So recently, when FCB and the Pandora international ad development team set out to create a campaign for the release of the new Holden Cruze, the pair decided to give users a look inside the vehicle.
Holden has launched a new campaign via FCB to promote its latest Cruze vehicle, and the spot places most of the emphasis on the always-obedient in-car technology of the new model.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here's what Marnie Jane Samphier, the general manager of marketing at Holden New Zealand, thought about 2014.
Disappearing cars, perfect mascots, not-so scientific research and dad dancing entertain in this week's edition.
0-100 is a much-used metric to show how powerful a car is. But Holden and Ogilvy & Mather NZ have flipped that on its head to promote the limited edition Commodore GTR, of which only 100 have been made for the New Zealand market.
Sweet, sweet data: what New Zealand’s marketers can learn from the makers of the world’s best eclairs
In the kitchens of L’éclair de Génie in Paris, creative brilliance is necessary, but is not by itself enough. Making the world's best eclairs also requires careful planning, skilled judgement and a deep understanding of the medium. And the same is true of great ads, says Google's Tony Keusgen.
In an effort to encourage Holden fans to engage with its 60th anniversary microsite and share their stories, Holden has created an online competition that gives entrants a chance to win a restored 1969 Monaro. But rather than simply give away the car, Holden has used it as a content opportunity by documenting the restoration process through a video series fronted by Greg Murphy. When StopPress first covered this story, Holden had only uploaded the first video in the series, but since then an additional five have been uploaded (the most recent of which was published on 2 October).