Browsing: Hold Tight

News
The technology behind ANZ’s light-up wristbands
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Glitter, sparkle, colour and sound took centre stage at this weekend’s Pride Festival in Auckland, and as an extension of its #HoldTight campaign launched earlier this month, ANZ debuted its light-up wristbands powered by Near Field Communication (NFC) technology.

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ANZ aims for the feels as it announces continued support of Auckland Pride Festival
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ANZ has been a major supporter of the LGBTI (lesbian, gay, bisexual, transgender and intersex) community over the last few years, most notably through the highly awarded ‘GAYTM’ campaign in 2015 and 2016 as well as its continued sponsorship of the Sydney Gay and Lesbian Mardi Gras and Auckland Pride Festival. Now, the bank is further concretising its commitment to the cause with a new spot drawing attention to the discomfort LGBTI couples often feel when holding hands in public.