articles tagged 'Harriet Dixon'

Vodafone's telco tear-jerker gets a fist bump after winning Colmar Brunton's most impactful ad of 2014

  • Ad Impact
  • April 28, 2015
  • StopPress Team
Vodafone's telco tear-jerker gets a fist bump after winning Colmar Brunton's most impactful ad of 2014
Client and agency, together as one.

After a year of judging new brand ads in New Zealand, Colmar Brunton has announced that Vodafone and FCB's festive ad 'Dinner for two' has taken out the award for 2014’s Most Impactful Ad, with Samsung's G5 Days and Nestle Purina's 'Herding Cats' also claiming big fist trophies for the most persuasive and most enjoyable awards respectively.

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All New World's Christmases come at once with Ad Impact Award

  • Ad Impact
  • January 27, 2015
  • StopPress Team
All New World's Christmases come at once with Ad Impact Award

New World has been in fine marketing fettle in recent months, with two delightfully insane adverts involving bread-based real estate and vegetable-based romance and one mad ad for its netball sponsorship. And while its Christmas campaign wasn't quite so surreal, the ads featuring Santa Claus hiding in plain sight as a supermarket employee named Noel also caught viewers' attention and managed to take out Colmar Brunton’s Ad Impact award for November.

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Smooth Visa-card-toting skaters take April Ad Impact Award

  • Ad Impact
  • June 10, 2014
  • Skye Wishart
Smooth Visa-card-toting skaters take April Ad Impact Award

Remember the slightly creepy corporate robot ad in 2011 for Visa Paywave? It almost made cash look cool. But in April this year the marketing changed tack with a sepia-coloured, quirky fantasy world made of skate bowls and skater girls and boys. It made contactless Paywave cards look so smooth the ad took out the Colmar Brunton Ad Impact Award for April.

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Coffee-loving star Rico Rodriguez brews up an Ad Impact Award for Caffe Aurora

  • Ad Impact
  • February 12, 2014
  • StopPress Team
Coffee-loving star Rico Rodriguez brews up an Ad Impact Award for Caffe Aurora

A child promoting the joys of coffee might not initially seem like a good idea for a campaign, but Caffe Aurora's 'Stop Searching', which follows Modern Family's Rico Rodriguez as he hunts for the perfect espresso, has obviously caught the attention of the masses, because it has taken out the December round of Colmar Brunton's Ad Impact Award.

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Gratuitous Kiwiana wins the day as Tasti and Contagion take Colmar Brunton's August Ad Impact Award

  • Ad Impact
  • October 1, 2013
  • Ben Fahy
Gratuitous Kiwiana wins the day as Tasti and Contagion take Colmar Brunton's August Ad Impact Award

After a long period of flying under the radar, Auckland-based food company Tasti Products came out all Kiwiana guns blazing with a cliche-filled online and print campaign in September last year. A few months back it took the next logical step down that path, launching its first ever TVC with a very colloquial remix of OMC's How Bizarre and some completely over the top, almost ironic patriotism. And while some in adland didn't seem too keen on it, consumers seem to be, because the ad has taken out the August instalment of Colmar Brunton's Ad Impact Award.

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Bonds' booty shakin' takes out May Ad Impact Award—UPDATED

  • Ad Impact
  • July 15, 2013
  • Ben Fahy
Bonds' booty shakin' takes out May Ad Impact Award—UPDATED

Showing good looking human specimens in their undies is a well-proven advertising strategy. Often it's all a bit OTT, with ridiculous smell the fart acting and liberal photoshopping. But Bonds has kept it casual, upbeat and slightly self-aware with its latest campaign, leading to a win in the May round of the Colmar Brunton Ad Impact Award.

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Going to great lengths pays off as Silver Fern Farms takes April Ad Impact Award

  • Ad Impact
  • June 20, 2013
  • Ben Fahy
Going to great lengths pays off as Silver Fern Farms takes April Ad Impact Award

According to a study in the UK, more than a third of 16 to 23-year-olds didn't know that bacon came from pigs and four in ten failed to link milk with an image of a dairy cow. That lack of understanding around provenance is quite concerning, but Silver Fern Farms and Colenso BBDO embraced the farm to show consumers how easy they've made their lives with the ‘Going to Great Lengths’ campaign. And, with a win in the April round of Colmar Brunton's Ad Impact Award, it seems to have worked.

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Cadbury's bicycling bunny receives a special Easter treat

  • Ad Impact
  • May 1, 2013
  • Ben Fahy
Cadbury's bicycling bunny receives a special Easter treat

Around 15 percent of Cadbury's total revenue is thought to come over Easter. So it's a very important time of year for the Kraft/Mondolez-International-owned chocolate makers. And, judging by the fact that its Easter ad won the March round of Colmar Brunton's Ad Impact Award, it might even be higher this year.

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Westpac's bickering oldies usurp the throne once again with Ad Impact win

  • Ad Impact
  • January 15, 2013
  • Ben Fahy
Westpac's bickering oldies usurp the throne once again with Ad Impact win

'Flatties', the entertaining home loan-related follow-up to Westpac's 'Start Asking' brand campaign by DDB and Prodigy, managed to beat out its big brother in the Jan/Feb instalment of Campaign Review in NZ Marketing magazine after taking second place. And it's followed that up by winning the November round of the Colmar Brunton Ad Impact Award.

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Branded Bond mission 'The Express' nets Heineken Ad Impact Award

  • Advertising
  • November 30, 2012
  • Ben Fahy
Branded Bond mission 'The Express' nets Heineken Ad Impact Award

There was plenty of discussion about James Bond adding Heineken to his list of favoured tipples in Skyfall. But product placement/branded content/integration/cap in handing is an accepted part of the film and TV business these days (as Daniel Craig told Moviefone: "The simple fact is that, without them, we couldn’t do it. It’s unfortunate but that’s how it is. This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can"). And the tie-in appears to be working for the brand because Heineken's 'The Express' ad, which features the raspy tones of own Gin Wigmore, has won Colmar Brunton's Ad Impact Award for October.

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