Last year, Maritime New Zealand took the comical approach to inspire life jacket usage. But over in France, high-end marine clothing label Guy Cotten has taken the ‘let’s scare the crap out of them’ approach, with a first person online experience called ‘A Trip to the Sea’ that shows what it’s like to drown.
Last year, Maritime New Zealand took the comical approach to inspire life jacket usage. But over in France, high-end marine clothing label Guy Cotten and its agency CLM BBDO has taken the ‘let’s scare the crap out of them’ approach, with a first person online experience called ‘A Trip to the Sea’ that shows what it’s like to drown.