Browsing: Greg Hedgepeth

News
BMW narrows its shortlist down to three
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Not long after one German car company chose its favoured agency, another German car company is following suit, with DDB, Special Group and DraftFCB getting set to duke it out for the BMW and Mini business.

News
The ultimate marketing machine: how BMW reclaimed premium pole position
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In the battle of the premium cars, New Zealand is something of an anomaly, because unlike most markets around the world Audi has been top of the pile for the past six years. But by rethinking its marketing tactics, tailoring its products and comms to suit the New Zealand market, standing up to HQ and targeting new customers, BMW managed to reclaim the throne last year.