San Francisco’s Salt has analysed the key trends that businesses must understand to build brands in these testing economic climes.
Of course, social media is in there, as well as the importance of trademarking, mobile marketing and ethical consumerism.
It’s sober, essential reading. Visit www.trendsinbranding.com.
Salt …
Have you heard the celebrity remake of Midnight Oil’s Beds are Burning for the Tck Tck Tck campaign? I’m afraid it’s necessary to see how lame it really is. Critics have been lambasting it for the past week.
How did they get it so wrong …
Shop window PR always stirs up a bit of interest, as is the case in New York this week where Icebreaker has taken over a window at Paragon Sports in an effort to reduce the number of people from wearing plastic clothes made from petroleum. Tell your friends in NY …
Fresh biscuits from The Media Counsel: Is the TiVo and Telecom tango an exclusive dance? Can Twitter get into the black? Who is NZ’s Donald Trump? Aussies clamp down on greenwashing. Read the pdf MediaMonitor 21-September-0The hunt is on for NZ's Donald Trump for The Apprentice Kiwi-style …
ecostore has won the Large Business Trailblazer award and named the Sustainable Business of the Year for the northern region in the Sustainable Business Network Awards held this week.
This follows the results of the Creo/Perceptive Corporate Trust Survey in July, in which ecostore was viewed as the top …
Is a one-day professional development workshop being held at the University of Auckland on Friday 16 October. Learn how to avoid greenwash and communicate effectively with ethical consumers. Tutor Kath Dewar has 18 years’ experience creating social and environmental marketing initiatives in the UK and New Zealand. You can read …