Browsing: government

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Uber driver ‘disappointment’ shows the perils of a gig economy
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Yesterday, Uber announced via an email and social media that it would be reducing its rates by 20 percent. We asked three Uber drivers how they felt about getting their pay rates cut by 20 percent. Understandably, the response wasn’t great. And what’s more is that with the gig economy growing every year, we could soon see their disappointment spread to other industries as well.

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Worksafe makes long-term push to get Kiwis home safe
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Each year 50 people are killed in workplace incidents in New Zealand, with hundreds more dying prematurely due to work-related ill health. Worksafe New Zealand is aiming to reduce these incidents and raise awareness of work safety with its new campaign called ‘Home time’ via Assignment Group.

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Should Auckland have a creative director?
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Yesterday, at the Auckland War Memorial Museum, the Committee for Auckland announced some of the key findings that have been compiled in its latest report called ‘Auckland as a Creative City’. The principle theme delivered during the breakfast event was that “Auckland needs an over-arching strategy to unlock the potential of its creative sectors and grow the economy to make the city more globally competitive.”

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GSL Promotus fights rheumatic fever for HPA campaign
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It’s winter and for some people in New Zealand that means a trip to the hospital for injections or even open heart surgery, because of rheumatic fever.
GSL Promotus is behind a national Health Promotion Agency campaign to let more people know that strep throats, if left untreated, can develop into rheumatic fever in at-risk populations. The campaign involves six different TVCs, a multitude of radio ads (in English, te reo Maori, Samoan and Tongan), online videos and banners, and Adshel posters.

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HPA gives smoking a creepy face
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In an effort to dissuade potential smokers from picking up that first cigarette, the Health Promotion Agency has launched a new campaign via GSL Promotus that gives a tongue-in-cheek depiction of exactly how ugly a relationship with cancer sticks can be.

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EQC and Y&R hit controversy head-on with new campaign
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Taking inspiration from the ‘Fix. Fasten. Forget’ campaign slogan from the well-loved Havoc and Newsboy campaign of the early 2000s, Y&R Wellington has now launched ‘Fix. Fasten. Don’t forget,’ a government-funded follow-on that aims to remind Kiwis of the importance of securely fastening items around the home. But rather than using a humorous educational approach, Y&R aims to catch the audience off guard with three ads designed to shock Kiwis out of their inertia.

News
Telling the New Zealand Story: how the campaign was brought to life
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Developing a video that’s representative of an entire country is difficult, because it has to include as many people as possible while simultaneously not upsetting those who have been excluded due to time constraints. This unenviable task was handed over to Assignment Group and Designworks, and they responded with a collaborative effort that Government was proud enough of to release on 6 November.