A big part of GoPro’s marketing strategy is to promote great footage captured by its users. And that often just proves how dull your own life is. Or is it? One office worker who strapped on a camera and made the footage into “an exciting GoPro commercial” doesn’t think so.
GoPro’s promotional videos have largely focused how users can film themselves surfing, jumping off mountains or generally laughing in the face of death. But it’s increasingly showcasing how it can be used in many other areas of film-making, whether it’s clips of kittens that have been rescued from fires, golden eagles in flight or ridiculous lion encounters. And its latest clip to launch the new Hero 4, ‘The Adventure of Life in 4K’, is a thing of audio-visual beauty.
Every brand and his dog is trying to get in on the action for the Football World Cup. And here are a few more ads from Twitter, GoPro and Adidas.
After 11 years with Mr Smith, Ron Sneddon has cut the ribbon on his own independent media agency, Super, which has a heavy focus on digital media and branded content. And, after a small experiment involving GoPro cameras and a few Kiwi families showed him that traditional thinking around media consumption wasn’t keeping up with the reality, he says it was time for a different approach.
A cute kitten and a hero firefighter add up to a winning formula for an ad. The original video of firefighter Cory Kalanick reviving the kitten was apparently shot on the HD Hero3 Camera by Go Pro, so the company’s seized on the footage for a tear jerking ad.