articles tagged 'Google'

New Zealand search trends and digital marketing tips for 2018

  • Advertising
  • April 13, 2018
  • StopPress Team
New Zealand search trends and digital marketing tips for 2018

Pure SEO has released its 2018 New Zealand Internet Search Trends and Insights report that sheds light on how Kiwis engage with search engines, to inform businesses digital marketing strategies.

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Horse's Mouth: Louise Bond, PHD

  • Horse's Mouth
  • October 11, 2017
  • StopPress Team
Horse's Mouth: Louise Bond, PHD

With PHD New Zealand named Media Agency of the Year at the Spikes Asia Festival of Creativity 2017, we revisit our in-depth NZ Marketing interview with CEO Louise Bond and find a few hints as to what makes an agency successful.

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Google New Zealand appoints Caroline Rainsford as country manager

  • Movings/Shakings, brought to you by Marsden Inch
  • September 14, 2017
  • StopPress Team
Google New Zealand appoints Caroline Rainsford as country manager

Google has a new country manager for New Zealand in Caroline Rainsford, who replaces Stephanie Davis.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...

Google, Facebook, Microsoft: Ipsos names the most influential brands in New Zealand

  • Brand
  • July 19, 2017
  • StopPress Team
Google, Facebook, Microsoft: Ipsos names the most influential brands in New Zealand

Ipsos has released the results of its 'Most Influential Brands in New Zealand' study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.

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Anarchy in the New Zealand media landscape

  • Opinion
  • May 3, 2017
  • Ben Goodale
Anarchy in the New Zealand media landscape

Amidst the sea of change sweeping over the media industry, the Commerce Commission has the temerity to stand like King Canute – doing its best to thwart the waves of progress by saying ‘no’ to mergers like this one, writes JustOne's Ben Goodale.

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voices

Search gaffe: Xero product website shows competitor services on internal search

  • Opinion
  • April 18, 2017
  • StopPress Team
Search gaffe: Xero product website shows competitor services on internal search

To show the perils of a seemingly innocuous Google update, Surefire Search managing director Glenn Marvin recently ran a quick test search on WorkflowMax (a Xero product), only to be served a series of sponsored ad results, many of which comprised a number of competitors to the Xero-owned product.

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A level playing field: Google Shopping's lower ad prices help Kiwis get ahead

  • Marketing
  • March 21, 2017
  • Courtney Devereux
A level playing field: Google Shopping's lower ad prices help Kiwis get ahead

Google Shopping has recently launched into New Zealand and the significantly lower price to advertise may put smaller Kiwi businesses ahead. (Corrections have been made to this story).

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Which YouTube ad did New Zealanders watch most in 2016?

  • Advertising
  • January 24, 2017
  • StopPress Team
Which YouTube ad did New Zealanders watch most in 2016?

YouTube reveals the five most popular ads of 2016.

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Standing in the way or protecting democracy? A look at the Commerce Commission’s initial rejection of the NZME/Fairfax merger

  • Media
  • November 8, 2016
  • Damien Venuto
Standing in the way or protecting democracy? A look at the Commerce Commission’s initial rejection of the NZME/Fairfax merger

This morning the Commerce Commission published a preliminary decision, declining the merger between NZME and Fairfax. We look at what this means for the publishers and, more broadly, for journalism in New Zealand.

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Happy birthday Google?

  • PopPress
  • September 27, 2016
  • StopPress Team
Happy birthday Google?

Google is celebrating its 18th birthday in typical fashion, releasing a Doodle. However, you would be forgiven if you missed the party because the media juggernaut has a habit of changing the date.

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Facebook’s approach with Canvas shows why adopting a tech mentality is necessary in media

  • Media
  • July 13, 2016
  • Damien Venuto
Facebook’s approach with Canvas shows why adopting a tech mentality is necessary in media

Only 100 days after launching a major new product, you’d expect its creators to still be in celebratory mood, sipping on the leftover bottles of champagne that slipped by unopened during the launch party. But this was not the case when it came to Facebook’s Canvas. We chat to Canvas product manager Zack Hendlin about tweaking the platform whenever it's necessary.

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NZ On Air partners with YouTube, launches $300K fund for online content creators

  • Media
  • June 24, 2016
  • Erin McKenzie
NZ On Air partners with YouTube, launches $300K fund for online content creators

NZ On Air has made a move to grow New Zealand's online talent in a partnership with YouTube at a time when its channels are followed like TV series. However, according to new research, the same cannot be said about the platform's branded channels.

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Five of the best from the Webbys?

  • PopPress
  • April 27, 2016
  • StopPress Team
Five of the best from the Webbys?

With the announcement of the Webby top dogs, we take a look at a few of the winning efforts for advertising and media.

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Who's feeling green this Earth Day?

  • Poppress
  • April 22, 2016
Who's feeling green this Earth Day?

To celebrate the 46th annual Earth Day we took a look at what brands are doing to encourage humans to think about the planet and how it can be saved.

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