NIB's Ben Rose on why he anticipates more people will be cracking jokes with Google and Amazon's voice-activated services in the near future.
Marketing, advertising & media intelligence
Internet giants Google and Facebook continue to dominate online ratings for New Zealanders but increasing numbers of New Zealanders are visiting Stuff.co.nz and the NZ Herald, according to the latest Nielsen figures.
Following on from a global rollout at the end of last year, Yahoo New Zealand's homepage too has relaunched in the new format, with personalised content for New Zealand users and sweet new functionality for advertisers.
Back in the day, the Yellow Pages ruled. Business names were sometimes based on where they would end up in the book (that's why there are so many accommodation options starting with A and the Krasilovky Brothers of New York took that to extremes with their long-running listing battle). But for many consumers the online realm is a much more efficient way of finding businesses and Google has taken its toll on the print-based directories and forced them to find new revenue streams. So why are there still so many online business directories in operation?